Shopify Upsell and Cross-Sell Apps: Checkout Components vs Canvify ‑ Canva Page Builder

Table of Contents

1. Introduction
2. How Does Checkout Components Work?
3. How Does Canvify ‑ Canva Page Builder Work?
4. How Much Does Checkout Components Cost?
5. How much does Canvify ‑ Canva Page Builder cost?
6. Cost Analysis: Checkout Components vs. Canvify ‑ Canva Page Builder
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Upselling and cross-selling are crucial strategies in e-commerce, with studies showing that they can increase average order value (AOV) by up to 30%. In today’s competitive online marketplace, having the right tools to implement these strategies effectively can make all the difference. This is where specialized apps come into play—enhancing the shopping experience and boosting sales for Shopify merchants.

In this post, we’ll explore two notable options: Checkout Components and Canvify ‑ Canva Page Builder. Each offers unique capabilities that empower businesses to implement upsell and cross-sell strategies through easy integration with Shopify. Both tools are designed to elevate the shopping experience, making them worthy contenders for retail organizations looking to maximize their revenue.

How Does Checkout Components Work?

Checkout Components is a versatile app developed by Anvil, designed specifically for Shopify Plus merchants. The app utilizes Shopify’s checkout extensibility features to enhance customer engagement at critical touchpoints in the purchasing process. Its main purpose is to create a seamless upselling experience during the checkout phase.

Features and Functionalities

• Extensive Component Templates: Checkout Components provides over 20 customizable templates for upselling, content displays, and additional input fields. This vast array of options allows businesses to tailor their offerings based on their unique needs and target audience preferences.

• Drag-and-Drop Checkout Editor: The user-friendly checkout editor enables merchants to effortlessly adjust components without needing programming knowledge. Simply drag and drop elements to create an engaging and dynamic checkout experience that resonates with customers.

• Analytical Insights: In-app analytics help businesses track the performance of different components, offering insights into how they’re impacting sales and customer behavior. This feature is vital for optimizing upsell strategies over time.

• Upsell Integration Options: Merchants can create upsell components for products they choose themselves, or leverage the Shopify recommendations API to dynamically suggest related products to customers.

For businesses of all sizes—whether a startup, small-medium business, or large enterprise—these features provide tailored solutions that can capture more sales. For instance, startups can begin with a simple upsell template, while an established enterprise might utilize the full range of analytics and advanced component functionalities.

Imagine a scenario where a customer is checking out a new smartphone. With Checkout Components, the merchant can display upsell options for accessories like a protective case or screen protector, increasing the likelihood of additional purchases. The streamlined process enhances both revenue and customer satisfaction as they find relevant products during checkout.

How Does Canvify ‑ Canva Page Builder Work?

Canvify ‑ Canva Page Builder transforms the page-building process for Shopify users by integrating the popular design capabilities of Canva. This app empowers merchants to create visually appealing landing pages while enhancing their upselling and cross-selling capabilities.

Features and Functionalities

• Unlimited Page Creation: Canvify allows for the creation of unlimited pages without any additional branding restrictions. This flexibility appeals particularly to businesses looking to create multiple marketing campaigns quickly.

• SEO-Ready Pages: An essential feature for any online business, Canvify ensures that created pages are optimized for search engines. This is crucial for driving organic traffic to their offerings.

• User-Friendly Design Tools: With a direct integration to Canva, users can design stunning pages using simple drag-and-drop functionalities. This ease of use is especially beneficial for startups with limited design resources.

For companies seeking to create engaging product landing pages, Canvify provides substantial value. Startups can build beautiful pages without hiring a designer, while larger companies might find the integration of video elements particularly beneficial for showcasing products.

Nevertheless, the tool lacks some of the advanced upsell capabilities that Checkout Components brings to the table. For example, while Canvify focuses primarily on the front-end experience, it does not provide robust post-purchase upsell options that can significantly impact AOV.

How Much Does Checkout Components Cost?

When discussing costs related to upsell and cross-sell solutions, finding a cost-effective solution that offers value is imperative. Checkout Components offers several pricing tiers that cater to businesses of different sizes and requirements.

• Free Plan:

  • Price: Free
  • Features: 1 component of any type.
  • Limitations: Limited to one component, making it suitable for startups aiming to test upsell opportunities without financial commitment.

• Starter Plan:

  • Price: $49.99/month
  • Features: Unlimited upsell components, email & live chat support, 1 content component, and 1 input component.
  • Limitations: May not provide extensive analytics.
  • Target Audience: Small to medium-sized businesses looking to introduce upselling without breaking the bank.

• Growth Plan:

  • Price: $99.99/month
  • Features: All Starter plan features, analytics, automatic upsells, unlimited content components, and unlimited input components.
  • Limitations: Higher price point, best suited for businesses ready to invest.
  • Target Audience: Growing enterprises that need more comprehensive tracking and automation.

• Pro Plan:

  • Price: $199.99/month
  • Features: Contains all Growth plan features, free development & partner sandbox stores, and integrations.
  • Limitations: Highest tier pricing.
  • Target Audience: Large enterprises that require full functionality and integration capabilities.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How much does Canvify ‑ Canva Page Builder cost?

Similar to Checkout Components, Canvify aims to offer cost-effective solutions, especially for businesses that are beginning their e-commerce journey.

• Premium Plan:
  • Price: $8.70/month
  • Features: Unlimited page creation, no branding, unlimited page views, access to a collection of premium Canva templates, and supportive community features.
  • Limitations: The lack of multiple pricing tiers limits scalability as a business grows.
  • Target Audience: Primarily aimed at startups and small businesses that require flexibility without substantial costs.

By offering a straightforward plan without the complexities of additional pricing, Canvify provides an attractive entry point for smaller retailers. However, as businesses grow and demand sophisticated upselling features, they might find the app lacking the necessary capabilities to effectively increase AOV.

Cost Analysis: Checkout Components vs. Canvify ‑ Canva Page Builder

When comparing the two applications, it's crucial to consider the value provided at different pricing levels. Checkout Components, even at its lowest pricing tier, offers upsell functionality that Canvify does not.

Moreover, compulsory features like analytics and unlimited upsell options make Checkout Components a better investment in terms of potential revenue generation.

In contrast, Canvify’s lower price point may appeal to startups looking for creative page-building tools without upfront commitments. However, for businesses aiming to scale discussions around upselling, Checkout Components is likely the better choice.

User Reviews & Customer Support Insights

Is Checkout Components good?

With an impressive 5-star rating from 64 reviews, Checkout Components is well-received in the market. Users praise its user-friendly design and versatile features. Many testimonials highlight the app's ability to transform the checkout experience, ultimately leading to increased AOV.

Is Canvify ‑ Canva Page Builder good?

Canvify has also received positive feedback, boasting an average rating of 4.9 stars from 32 reviews. Users appreciate its simplicity and the richness of design options available. However, some may raise concerns about the lack of advanced upselling features that could limit its effectiveness as a revenue-generating tool.

Customer support is also a crucial aspect. Good customer support can significantly enhance the user experience, especially when technical issues arise. Although both apps emphasize supportive features, Checkout Components’ extensive support options stand out due to their commitment to guiding users through sophisticated setups.

User Preference: Checkout Components or Canvify ‑ Canva Page Builder?

Based on the ratings, Checkout Components appears more favored among users due to its robust feature set and flexibility in upselling. The 5-star rating above 4.9 stars indicates a higher level of satisfaction, particularly regarding its performance in boosting AOV.

The differences in ratings may stem from the app's capacity to integrate upsell components seamlessly into the shopping experience, providing users with timely product recommendations.

Integration and Compatibility Comparison

Checkout Components Integrations

Checkout Components excels in integration capabilities, with support for platforms like Searchspring, GA4, and Algolia. Such integrations allow merchants to leverage existing data and apply it to their upsell strategies, leading to more refined recommendations and a smarter checkout process.

Canvify ‑ Canva Page Builder Integrations

Canvify primarily integrates with Canva and works smoothly with various Shopify themes, including Dawn. While the integration features allow easy transformation of designs, they do not offer as diverse connections as Checkout Components, which may limit the scope for cross-channel marketing.

Conclusion

In summary, both Checkout Components and Canvify ‑ Canva Page Builder provide valuable contributions to e-commerce strategies. However, Checkout Components stands out for its user-friendly design, comprehensive feature set, and flexible pricing tailored to different business sizes. Its 5-star rating and strong reputation for enhancing AOV position it as a more effective solution for many businesses.

While Canvify offers great tools for creating visually appealing landing pages, it doesn’t match the extensive upselling capabilities of Checkout Components. For merchants focused on increasing revenue through strategic upselling, Checkout Components is, undoubtedly, the superior choice.