Shopify Upsell and Cross-sell Apps: Relek Build‑the‑Look vs Show Related Products

Table of Contents

1. Introduction
2. How Does Relek Build‑the‑Look Work?
3. How Does Show Related Products Work?
4. How Much Does Relek Build‑the‑Look Cost?
5. How Much Does Show Related Products Cost?
6. Cost Analysis: Relek Build‑the‑Look vs. Show Related Products
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Effective upselling and cross-selling are crucial strategies for increasing revenue in the retail sector. Statistics suggest that upselling can yield up to 30% more revenue per transaction, demonstrating its importance in customer retention and satisfaction. Shopify merchants are increasingly adopting specialized apps to simplify these practices, enhancing customer interactions and maximizing sales potential.

In this blog post, we'll explore two notable contenders in the world of upsell and cross-sell apps: Relek Build‑the‑Look and Show Related Products. Each app offers distinct capabilities aimed at enriching customer experiences, integrating effortlessly with Shopify, and influencing overall business performance. The focus here is on how these apps drive conversions, engagement, and their suitability for different types of businesses.

How Does Relek Build‑the‑Look Work?

Relek Build‑the‑Look is designed to amplify your Shopify store’s potential by offering customers a tailored shopping experience. Its unique approach allows customers to curate complete looks, making it easier for them to visualize and purchase multiple items. Here’s how it works:

Setup: Merchants can simply match their inventory with the app’s recommendations, which takes the heavy lifting out of providing related products.

User Interaction: Customers can express preferences by liking or disliking items, build their profiles, and receive tailored recommendations based on their selections.

Seamless Purchasing: The app facilitates a multi-item purchase process where users can acquire entire looks with the ease of a single click, streamlining what can often be a cumbersome checkout experience.

This method greatly enhances the average order value (AOV) by offering a compelling reason for customers to add complementary items to their cart.

Key Features:

1. Build the Look: This feature allows automatic matching of clothing items based on style, color, and inventory. It is particularly useful for fashion retailers, as it encourages customers to visualize complete outfits.

2. User Profiles: Customers can create wishlists and express preferences, fostering a personalized shopping experience that can lead to higher conversion rates.

3. Buy the Look: This multi-item purchase feature significantly reduces the friction usually associated with buying several items at once, enhancing user satisfaction.

4. Merchant Driven Matching: Store owners can align garment categories for a seamless inventory match, ensuring that what is displayed is relevant and readily available.

Suitability for Different Business Sizes:

• Startups: The intuitive setup process makes it accessible for beginners looking to enhance their offerings without extensive technical knowledge.
• Small to Medium Businesses: With engaging customer features like profile building and lifestyle matching, these businesses can elevate their customer experience without significant investment.
• Large Enterprises: The scalable nature of the app allows large retailers to manage extensive inventories while offering personalized recommendations for numerous products.

Imagining a scenario, a user browsing a summer dress can be shown not just the dress but also relevant accessories, shoes, and outerwear. This can significantly increase the likelihood of multiple items being purchased, illustrating the app's ability to uplift sales figures.

How Does Show Related Products Work?

In contrast, Show Related Products aims to boost customer engagement by suggesting products that align with items being viewed. The app provides a straightforward interface, showcasing up to four related products below the main item on the product page.

Key Features:

• Related Products Display: This function allows businesses to create multiple categories of related items, which can entice customers to explore additional choices.

• User Engagement Focus: The app is designed to improve interaction by keeping customers engaged, thus improving the chances of upselling items.

The simple yet effective design of Show Related Products can work well for various businesses:

• Startups: With minimal setup required, this app suits new businesses aiming to expand their offerings without complex integrations.
• Small to Medium Businesses: The straightforward nature allows these businesses to easily showcase related items, effectively increasing the opportunities for upselling.
• Large Enterprises: The efficiency of presenting a selection of related products can significantly enhance the shopping experience for brands with expansive catalogs.

In practice, if a customer is considering a pair of shoes, the app could present complementary items such as socks, laces, or related clothing, thereby increasing the overall cart size.

How Much Does Relek Build‑the‑Look Cost?

While Relek Build‑the‑Look does not disclose specific pricing tiers, it emphasizes the importance of cost-effectiveness in upsell and cross-sell strategies. The investment made in such a powerful app can yield substantial returns, increasing both AOV and customer satisfaction.

For businesses evaluating budget, the main considerations include ease of use, the capability of the features, and anticipated return on investment. The app's features cater to diverse businesses in terms of budgets and operational scales:

• Startups: The app’s features may be particularly beneficial for initial investments, allowing new merchants to compete with established competitors.
• Growing Businesses: As these companies scale, the app grows with them by providing increasingly sophisticated matching and personalization features.
• Large Enterprises: Larger businesses often find that an initial investment in a robust app can lead to exponential revenue growth through improved customer engagement.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Show Related Products Cost?

The Show Related Products app carries a basic subscription fee of $5 per month. Such a price point demonstrates an effort to provide a cost-effective solution for merchants looking to enhance their product offerings without a significant financial commitment.

While the price is attractive, it may come at the cost of advanced features found in more sophisticated applications. The pricing structure suggests a focus on simplicity and ease of use; however, it lacks more comprehensive functionalities that businesses may need as they grow.

• Startups: The affordable access makes it a good choice for new merchants starting their upselling strategies.
• Small to Medium Businesses: The simplicity of integrating and operating makes it attractive; however, these businesses might soon outgrow its features.
• Large Enterprises: The limitations might deter larger retailers seeking robust features to support extensive inventory and advanced customer interaction strategies.

The low barrier to entry thus offers a chance to test its capabilities, but as business demands evolve, a shift to more advanced applications might prove necessary.

Cost Analysis: Relek Build‑the‑Look vs. Show Related Products

When comparing costs, Relek Build‑the‑Look emerges as a more valuable proposition, especially considering the return on investment from its extensive feature set and customer engagement tools. On the other hand, Show Related Products offers entry-level accessibility, but may not meet the demands of larger operations.

While Relek Build‑the‑Look positions itself as a comprehensive solution for businesses looking to deeply engage customers and increase AOV, the Show Related Products app’s straightforward functionality can initially attract budget-conscious startups.

Considering promotional offers, discounts, or trial periods, Relek Build‑the‑Look is more aligned with modern business needs, offering customization and adaptability that can cater to evolving consumer behaviors.

User Reviews & Customer Support Insights

Is Relek Build‑the‑Look good?

Relek Build‑the‑Look has received a score of five stars from 64 reviews since its launch in September 2023. Customers appreciate its user-friendly features, effectiveness in matching items, and the positive impact on their sales. The reception indicates a strong start, reflecting confidence in the app's capabilities.

Is Show Related Products good?

Show Related Products currently holds an average rating of zero stars from no reviews. This absence of user feedback raises concerns about its performance compared to competitors. While the app pledges to enhance customer engagement by showcasing related products, without user experiences, it’s challenging to gauge effectiveness. Users may find its straightforward functionality either beneficial or lacking based on their specific needs. Typically, good customer support can influence user satisfaction significantly, and the lack of reviews could suggest areas to enhance.

User Preference: Relek Build‑the‑Look or Show Related Products?

The clear preference lies with Relek Build‑the‑Look, given its impressive rating and positive user feedback. The superior capability of Relek in providing comprehensive upsell and cross-sell functionality outshines Show Related Products, which lacks the same level of customer engagement tools.

One potential reason for this difference could be the wider array of features offered by Relek, which directly enriches the shopping experience. Its ability to tailor suggestions significantly elevates customer interaction, contrasting with the more basic propositions of Show Related Products.

Integration and Compatibility Comparison

Relek Build‑the‑Look Integrations

Relek Build‑the‑Look seamlessly integrates with Shopify platforms, ensuring a smooth and cohesive shopping experience. The app overlays directly onto the store, allowing for customization that fits in with existing layouts, without needing technical expertise for integration.

Show Related Products Integrations:

Similar to Relek, Show Related Products is designed for compatibility with Shopify, yet it lacks any detailed mention of additional integrations. Its simplicity can both be an asset and a limitation; while easy to implement, it may not provide the advanced functionality that complex stores require.

Conclusion

In conclusion, both Relek Build‑the‑Look and Show Related Products offer solutions aimed at enhancing upselling and cross-selling capabilities. However, Relek shines with its extensive features, user-friendly interface, and strong customer ratings, making it a more appealing choice for businesses of all sizes. With compelling functionalities geared towards improving customer experiences and increasing AOV, it stands out as the preferable solution among Shopify merchants.

In contrast, while Show Related Products may serve as an entry-level option for new businesses, it lacks the depth and enhancement features that a more established retailer may require, ultimately making Relek the better choice in today’s competitive online market.