Shopify Upsell and Cross-sell Apps: PlusCheckout vs. Also Bought • CBB

Table of Contents

1. Introduction
2. How Does PlusCheckout Work?
3. How Does Also Bought • CBB Work?
4. How Much Does PlusCheckout Cost?
5. How Much Does Also Bought • CBB Cost?
6. Cost Analysis: PlusCheckout vs. Also Bought • CBB
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Research shows that upselling and cross-selling can increase sales revenue by 10% to 30%. These strategies not only boost revenue but also improve the overall shopping experience for customers by presenting them with additional options that complement their purchases. In the competitive landscape of e-commerce, having the right tools to execute these strategies effectively is essential.

Two popular Shopify apps designed specifically for this purpose are PlusCheckout and Also Bought • CBB. Both applications provide a wide range of options for upsell and cross-sell, integrating seamlessly with Shopify to enhance the customer experience and improve sales metrics. This blog post will delve into the features, pricing, and overall performance of these two applications to help you decide which one might be a better fit for your business needs.

How Does PlusCheckout Work?

PlusCheckout by PlusApps is an ambitious tool aimed at maximizing sales opportunities through various upsell and cross-sell features. Its approach is straightforward yet powerful, making it accessible for businesses of all sizes.

Key Features of PlusCheckout:

1. Pre-Purchase and Post-Purchase Cross-Selling/Up-Selling:

   • Utility: This feature allows merchants to recommend complementary products or higher-priced items right at the cart or post-purchase page.
   • Benefit: It effectively encourages customers to enhance their purchases, increasing the Average Order Value (AOV).

2. Product Bundles:

   • Utility: By curating appealing product bundles, merchants can attractively package items together.
   • Benefit: This feature not only simplifies the purchasing decision for customers but also fosters a sense of value.

3. AI-Driven Recommendations (Available in the highest tier):

   • Utility: Personalized product recommendations leverage machine learning to suggest items that are tailored to individual preferences.
   • Benefit: This unique functionality caters to the specific needs of different customers, creating a more engaging shopping experience.

4. Flexible Combos:

   • Utility: Merchants can create bundles using existing products without needing to maintain physical inventory for each combo.
   • Benefit: This flexibility is great for startups that may not have a wide product range yet.

How PlusCheckout Benefits Businesses:

• Startups can utilize the free plan to test different combinations of products without any upfront costs, offering an incredible launch pad for new ventures.
• Small to Medium Businesses can opt for mid-tier plans to access more sophisticated features tailored for growing audiences.
• Larger Enterprises may take advantage of the AI-driven tier, refining their strategy based on data and customer insights.

Hypothetical Scenarios:

Imagine a small online clothing store that introduces PlusCheckout. As customers add items to their cart, they might see prompts for matching accessories. On the order confirmation page, they could receive tailored recommendations that prompt additional purchases. This approach has proven beneficial not just in boosting sales but also in leaving customers satisfied with the shopping experience.

How Does Also Bought • CBB Work?

Also Bought • CBB operates by providing a product recommendation engine reminiscent of Amazon's "Customers who bought this item also bought" feature. Its paper-thin installation makes it accessible for Shopify merchants.

Key Features of Also Bought • CBB:

1. Customizable UI:

   • Utility: Users can easily tune the design elements to match their store's theme.
   • Benefit: This ensures that recommendations feel natural within the existing store aesthetics.

2. Multi-Type Recommendations:

   • Utility: Offers various recommendation types, including automatic and manual options.
   • Benefit: This versatility ensures that businesses can display products in a manner that best suits their strategy.

3. No Limits on Transactions:

   • Utility: The app does not impose limits on the number of products, orders, or traffic.
   • Benefit: This opens the door for businesses to scale without concern for escalating costs or limitations.

How Also Bought • CBB Benefits Businesses:

• Startups may find its one-size-fits-all pricing structure beneficial without worrying about variable costs.
• Medium-Sized Companies can utilize the app’s comprehensive features to adapt to customer purchasing behaviors as they grow.
• Enterprises can rely on this tool for high traffic and numerous product offerings.

How Much Does PlusCheckout Cost?

Cost-effective solutions are pivotal in deciding which upsell and cross-sell tool to adopt. Here's a breakdown of PlusCheckout's pricing tiers:

Pricing Tiers of PlusCheckout:

1. Free Plan

• Price: Free
• Features: Offers limited pre-purchase and post-purchase upsells, plus one product bundle.
• Limitations: A limited number of upsells available.
• Target Audience: Ideal for startups testing the waters without financial commitment.

2. Paid Plan ($3.99/month)

• Price: $3.99
• Features: Allows for more extensive upselling options, including four pre-purchase and post-purchase upsells, along with combos and bundles.
• Limitations: Still restricted compared to higher tiers.
• Target Audience: Best suited for growing businesses needing more comprehensive tools without breaking the bank.

3. Paid with AI ($6.99/month)

• Price: $6.99
• Features: Uncapped bundles and recommendations, combined with AI functionality.
• Limitations: None noted.
• Target Audience: Large enterprises aiming for maximum efficiency and personalization in their upselling strategies.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Also Bought • CBB Cost?

Understanding the financial investment needed for effective upsell and cross-sell solutions is crucial. Here's a closer look at the pricing structure for Also Bought • CBB:

Pricing Tier of Also Bought • CBB:

Unlimited Plan

• Price: $9.99/month
• Features: Covers unlimited products, orders, and traffic with extensive customer support.
• Limitations: Fixed monthly rate may be high for smaller businesses just starting.
• Target Audience: Ideal for businesses with a steady flow of sales looking for performance and reliability.

In contrast to the flexible options provided by PlusCheckout, Also Bought • CBB may require a more significant upfront commitment.

Cost Analysis: PlusCheckout vs. Also Bought • CBB

When evaluating the pricing between PlusCheckout and Also Bought • CBB, the former offers superior cost-effectiveness, especially for startups and small businesses. Despite boasting a slightly lower user rating, the affordability of PlusCheckout alongside its extensive features presents a valuable option for businesses at varying levels of growth.

Identifying promotional offers, trial periods, or discounts, PlusCheckout's tiers can be particularly enticing. As the market shifts, taking an adaptive stance can be essential, and emerging companies may discover that PlusCheckout’s model offers more flexibility than its counterparts.

User Reviews & Customer Support Insights

Is PlusCheckout Good?

PlusCheckout boasts an impressive rating of 5 stars from 64 reviews. Users frequently praise its ability to increase AOV and improve customer engagement through customizable options available in the app. This level of satisfaction indicates that the user experience is notably positive.

Is Also Bought • CBB Good?

With an average rating of 4.9 stars from approximately 791 reviews, Also Bought • CBB remains highly regarded. Customers praise its seamless integration and range of product recommendations to enhance their stores. However, with fewer reviews, it presents an opportunity for more data-driven insight on long-term effectiveness.

Customer support is another factor that should not be disregarded. Effective assistance can greatly influence user satisfaction; and while Also Bought • CBB emphasizes this in its description, PlusCheckout has yet to make similar mentions. The back-end resources can define the experience for users, making proper support essential.

User Preference: PlusCheckout or Also Bought • CBB?

While also Bought • CBB has a high rating, it is important to note that PlusCheckout holds an edge with its perfect 5-star rating. This signals a greater level of user satisfaction, likely due to the more extensive features and accessible pricing structure. Users appreciate customization and flexibility, making PlusCheckout a more favorable option for diverse e-commerce needs.

Integration and Compatibility Comparison

PlusCheckout Integrations

PlusCheckout integrates seamlessly with Shopify Checkout, allowing for smooth transaction processes. Further integrations may also enhance data tracking capabilities, streamlining operations and improving customer data utilization.

Also Bought • CBB Integrations:

Also Bought • CBB proudly integrates with tools like Yotpo Reviews, Judge.me Reviews, and PayPal, which allows merchants to utilize established systems to enhance product discoverability. Its entire integration process emphasizes ease, ensuring users can leverage comprehensive data to optimize their upselling strategies.

Conclusion

Both PlusCheckout and Also Bought • CBB present robust solutions for upselling and cross-selling practices. However, PlusCheckout clearly shines with its user-friendly interface, comprehensive features, and lower pricing tiers. Opting for PlusCheckout, which has maintained an excellent 5-star rating, represents a more cost-effective, widely adaptable solution for various scales of operations. This commendable performance indicates that PlusCheckout not only elevates profitability but also contributes significantly to an improved customer experience. While Also Bought • CBB has its value, particularly in seamless integrations, PlusCheckout stands out as the superior choice for many businesses.