Shopify Upsell and Cross-sell Apps: Most Viewed Products vs Okendo: Product Reviews & UGC

Table of Contents

1. Introduction
2. How Does Most Viewed Products Work?
3. How Does Okendo: Product Reviews & UGC Work?
4. How Much Does Most Viewed Products Cost?
5. How Much Does Okendo: Product Reviews & UGC Cost?
6. Cost Analysis: Most Viewed Products vs. Okendo: Product Reviews & UGC
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the evolving landscape of e-commerce, the importance of upselling and cross-selling cannot be overstated. Statistics show that a mere 5% increase in customer retention can boost profits by 25% to 95%. Leveraging upsell and cross-sell strategies is critical for merchants aiming to enhance customer experiences while boosting their bottom line. To support these strategies, there are various apps available that streamline the process and help you engage shoppers effectively.

Two popular apps that tackle upselling and cross-selling on Shopify are Most Viewed Products and Okendo: Product Reviews & UGC. Each app provides unique functionalities that cater to merchants' diverse needs for increasing their store's performance. In this blog post, we will explore the ins and outs of these apps, comparing their capabilities, ease of integration, and overall impact on enhancing the customer journey.

How Does Most Viewed Products Work?

Most Viewed Products is designed specifically to showcase high-demand items in your store, helping you increase sales by displaying products that have garnered significant views. The approach is straightforward yet highly effective in prompting customers to consider additional purchases.

This app offers key features that enhance upselling and cross-selling opportunities:

1. Real-Time Display of Products: Most Viewed Products allows you to show trending items, utilizing real-time data to grab customer attention.

2. One Click Install: A simple installation process means that you can set up the app in under 30 seconds, enabling you to get started quickly without any technical expertise.

3. Customer Engagement: By offering visibility into popular items, this app keeps potential buyers engaged, potentially increasing the time they spend on your site.

Utility for Different Business Sizes

• Startups: For new businesses, Most Viewed Products can help establish a compelling inventory presence without significant upfront investments or setup.

• Small to Medium Businesses: These businesses can leverage the visibility of best-sellers to encourage upsells during the buying process by showing what others are interested in.

• Large Enterprises: For larger business, this app aids in orchestrating upselling campaigns around trending products, maximizing revenue potential during peak shopping periods.

Unique Functionalities

One of the unique aspects of Most Viewed Products is its ability to present items that are popular among your customer base. For instance, if your analytics show that a specific item is regularly viewed, displaying it prominently can guide customers toward making impulsive purchasing decisions.

Hypothetical Scenarios

Imagine a scenario where a customer browses your store looking for shoes. If they notice the “Most Viewed” section showcasing a pair of trendy sneakers, they may be inspired to make an additional purchase, enhancing their overall shopping experience and boosting your average order value (AOV).

How Does Okendo: Product Reviews & UGC Work?

In contrast, Okendo: Product Reviews & UGC is a robust customer marketing platform that encompasses not only product reviews but also gathering user-generated content (UGC). The app empowers businesses by cultivating strong customer relationships and leveraging social proof to drive sales.

Key Features

1. Comprehensive Review Formats: Okendo provides a variety of customizable review formats that allow you to showcase reviews pictorially or textually, enhancing product visibility.

2. Automated Review Requests: The app automates follow-ups to customers, requesting reviews and thereby continuously gathering fresh insights about your products.

3. Media Galleries: You can display photos and videos from customers, adding authenticity and increasing consumer trust.

Utility Across Business Sizes

• Startups: For newly launched businesses, gathering initial reviews is crucial, and Okendo simplifies this process through automated requests.

• Small to Medium Businesses: These businesses can benefit from customer stories and visuals, using these testimonials to inform new customers about product quality and reliability.

• Large Enterprises: Established businesses can utilize extensive data analytics to understand consumer behavior better and refine their marketing strategies accordingly.

Insights on Unique Functionalities

An effective application of Okendo might be incorporating a section dedicated to user-generated content showcasing how real customers utilize products. This not only builds trust but also encourages potential customers to visualize the products in real life.

How Much Does Most Viewed Products Cost?

When considering an app for upsell and cross-sell strategies, cost is an essential factor. Most Viewed Products offers a single pricing tier:

• Price: $4.99/month
• Features: This pricing includes all core features for displaying most viewed products, enabling straightforward user engagement.
• Limitations: The simplicity of having one pricing tier means there is no option for advanced features that might be more suitable for larger operations.
• Target Audience: This app is well-suited for startups and small businesses looking for elementary upselling solutions without excessive costs.
• Additional Costs: There are no hidden fees associated with this pricing tier.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Okendo: Product Reviews & UGC Cost?

Okendo provides several pricing tiers catering to different business needs:

1. Free Plan: This plan is suitable for up to 50 orders/month, providing features like automated review request emails and user-uploaded photos.

2. Essential Plan: At $19/month, it accommodates up to 200 orders/month, including all the features of the free plan.

3. Growth Plan: This tier costs $119/month, suitable for businesses handling up to 1,500 orders/month. It comes with advanced analytics and reporting features.

Insights on Each Tier

• Free Plan: Ideal for startups looking to establish a basic review system.
• Essential Plan: Provides an affordable option for growing businesses needing additional customizability.
• Growth Plan: This plan targets larger enterprises that require comprehensive data analytics for review management.

Cost Analysis: Most Viewed Products vs. Okendo: Product Reviews & UGC

In terms of pricing, Most Viewed Products stands out with a straightforward cost of $4.99/month. This simplicity provides excellent value for smaller businesses focused on basic upselling features. On the flip side, Okendo's tiered pricing might appeal more to businesses seeking intricate functionalities at higher volumes but can become a more considerable investment for larger entities.

Neither app offers free trials, but the value proposition of Most Viewed Products appears more cost-efficient for operations focused on basic upselling and cross-selling strategies.

User Reviews & Customer Support Insights

Is Most Viewed Products Good?

Most Viewed Products holds a perfect rating of 5 stars based on 64 reviews. This exceptional feedback reflects its ease of use and effectiveness in presenting trending products to customers, helping increase engagement and sales.

Is Okendo: Product Reviews & UGC Good?

Okendo enjoys an impressive rating of 4.9 stars from a pool of 930 reviews. Users typically praise its comprehensive features and ease of use. However, some may find the more complex functionalities overwhelming.

Customer support is crucial in gauging user satisfaction. Testimonials often emphasize the pivotal role effective customer support plays in augmenting their experience with an app.

User Preference: Most Viewed Products or Okendo: Product Reviews & UGC?

While both apps receive high ratings, Most Viewed Products offers a slight edge due to its simplicity and effectiveness at a fraction of the cost. The direct approach in connecting customers to popular products likely resonates better with those focused solely on maximizing their AOV.

Integration and Compatibility Comparison

Most Viewed Products Integrations

Currently, Most Viewed Products does not list any integrations, emphasizing its straightforward functionality without the complexity of third-party tools. This can be beneficial for small businesses that prioritize ease of use over extensive features.

Okendo: Product Reviews & UGC Integrations

On the other hand, Okendo boasts impressive integration capabilities with platforms like Shopify Flow, Klaviyo, and Google, enhancing overall operational efficiency. These integrations allow for tracking customer behavior and crafting targeted marketing strategies effectively.

Conclusion

Both Most Viewed Products and Okendo: Product Reviews & UGC have unique strengths tailored to improve the upsell and cross-sell processes. Most Viewed Products distinguishes itself with user-friendly design, a singular affordable pricing structure, and a remarkable 5-star rating. This combination suggests that it may be a more cost-effective solution, especially for startups and small businesses concentrating on increasing their average order value through simplicity. Although Okendo presents valuable features, its higher pricing tiers may deter some businesses, making Most Viewed Products a preferred option for those seeking efficient solutions without added complexities.