Shopify Upsell and Cross-sell Apps: easyPoints vs Related Products ‑ Relatify

Table of Contents

1. Introduction
2. How Does easyPoints Work?
3. How Does Related Products ‑ Relatify Work?
4. How Much Does easyPoints Cost?
5. How Much Does Related Products ‑ Relatify Cost?
6. Cost Analysis: easyPoints vs. Related Products ‑ Relatify
7. User Reviews & Customer Support Insights
8. User Preference: easyPoints or Related Products ‑ Relatify?
9. Integration and Compatibility Comparison
10. Conclusion

Introduction

Did you know that upselling can increase revenue by up to 30% when done effectively? This statistic emphasizes the significant value of leveraging upsell and cross-sell strategies in e-commerce. These strategies not only enhance customer experiences but also boost overall sales outcomes, making them essential for any online business looking to maximize its profitability.

In today's fast-paced e-commerce landscape, apps like easyPoints and Related Products ‑ Relatify offer comprehensive solutions to implement these strategies. Each app comes with its unique set of features aimed at enhancing customer engagement and streamlining the purchasing process. This blog post will explore how both easyPoints and Related Products ‑ Relatify function, their respective pricing structures, and their overall effectiveness, ultimately determining which app stands out as the better solution.

How Does easyPoints Work?

easyPoints is a loyalty and rewards program designed to boost customer engagement through a customer-friendly interface. By integrating seamlessly with your Shopify store, it allows businesses to incentivize purchases and encourage repeat visits.

Key Features of easyPoints

1. Customer Rewards: easyPoints allows businesses to award points not just for purchases, but also for sign-ups and other engagement activities. This feature is vital for increasing customer retention.

2. Custom Integration Options: The ability to integrate with custom solutions ensures that businesses of all sizes can tailor the features to fit their operational needs. Startups can utilize the app to create foundational loyalty programs, while larger enterprises can expand upon these features.

3. Action Rewards: This feature offers additional points for specific customer actions, like completing a profile or sharing on social media. For startups and growing businesses, this can be an excellent way to enhance user engagement early on.

4. Point Expiry and Bonus Events: By creating urgency through point expiration, businesses can encourage quicker redemption and drive sales. Hypothetically, if a customer knows their points will expire soon, they may be more likely to make an additional purchase.

5. Review Rewards: Encouraging customers to leave reviews and rewarding them for it adds another layer of engagement, making customers feel valued while also enhancing the store’s credibility.

The combination of these features creates a comprehensive loyalty program that can significantly enhance the process of upselling and cross-selling. For instance, a customer who regularly receives rewards for their purchases is more likely to return and spend again, elevating the Average Order Value (AOV).

How Does Related Products ‑ Relatify Work?

Related Products ‑ Relatify aims to enhance the customer shopping experience by displaying related product suggestions efficiently. By offering suggestions based on product tags, type, and vendor, it ensures that customers see items they are more likely to purchase together.

Key Features of Related Products ‑ Relatify

1. Related Products Slider: This feature allows merchants to create a visual slider showcasing related products on any product page. This function is designed to increase visibility and provide users with alternative buying options.

2. Customization Options: The ability to customize layout, font, and button colors makes it easier for businesses to ensure that the related products section fits seamlessly into their brand identity.

3. Broad Product Association: Related Products ‑ Relatify uses existing product tags to find items to suggest, catering to a wide array of products and improving the chances of cross-selling effectively.

While these features are beneficial for increasing customer interaction with products, their effectiveness largely depends on the size of the business. Small to medium-sized businesses may find the app sufficient for their basic upselling needs. Still, larger enterprises might require more advanced functionalities to engage their diverse customer base effectively.

How Much Does easyPoints Cost?

Cost-effectiveness is crucial in choosing an upselling tool. easyPoints offers several pricing tiers to cater to different business sizes and needs:

1. Free Plan:

   • Price: Free to install.
   • Features: Supports up to 300 active customers and offers CSV import and Klaviyo integration.
   • Limitations: Basic features may not meet the needs of larger enterprises.
   • Target Audience: Ideal for startups testing loyalty strategies.

2. Basic Plan ($50/month):

   • Features: Supports up to 500 active customers, includes all features from the Free plan, custom integration, action rewards, and time-based campaigns.
   • Limitations: May not adequately support high-traffic stores.
   • Target Audience: Suitable for small to medium-sized businesses.

3. Pro Plan ($180/month):

   • Features: Up to 2,000 active customers, including all from the Basic plan, bonus point collection, points history, and CSV export.
   • Limitations: Higher cost may deter small businesses.
   • Target Audience: Designed for growing enterprises needing enhanced loyalty programs.

4. Enterprise Plan ($425/month):

   • Features: Supports up to 5,000 active customers and includes everything in the Pro plan plus POS integration and priority support.
   • Limitations: Targeted primarily at very large businesses.
   • Target Audience: Ideal for large enterprises with extensive customer bases.

EasyPoints provides a well-rounded approach to affordability and functionality, meeting diverse business needs effectively.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business."

How Much Does Related Products ‑ Relatify Cost?

When considering Related Products ‑ Relatify, understanding cost contribution is crucial for effective upsell and cross-sell strategies. Below is a breakdown of its pricing:

1. Starter Plan ($3.99/month):

   • Features: Basic related product slider creation and layout customization.
   • Limitations: Basic functionalities may limit its effectiveness for larger stores.
   • Target Audience: Ideal for startups beginning their upselling journey.

2. Basic Plan ($9.99/month):

   • Features: All features of the Starter Plan.
   • Limitations: Offers no advanced options.
   • Target Audience: Suitable for small businesses.

3. Premium Plan ($29.99/month):

   • Features: Includes all features from the Basic Plan.
   • Limitations: Limited to basic customization options.
   • Target Audience: Best for growing businesses needing better visibility for related products.

4. Advanced Plan ($59.99/month):

   • Features: All features included in the Premium Plan.
   • Limitations: Pricing may not be justified for some stores based on size.
   • Target Audience: Large businesses seeking comprehensive upsell capabilities.

The affordability of Related Products ‑ Relatify caters to various audience segments, although the underlying functionality remains basic compared to easyPoints.

Cost Analysis: easyPoints vs. Related Products ‑ Relatify

When comparing easyPoints and Related Products ‑ Relatify, easyPoints offers a more extensive value proposition at different price points. With its free plan, businesses can start building customer loyalty without initial investment. The tiered plans provide a seamless path for growth, allowing companies of different scales to choose a strategy that suits their operational needs.

Related Products ‑ Relatify, while affordable, lacks the depth of features that easyPoints provides, particularly for businesses aiming for comprehensive upsell and cross-sell strategies.

User Reviews & Customer Support Insights

Is easyPoints Good?

With a stellar rating of 5 stars from 64 reviews, easyPoints is praised for its user-friendly interface and effective integration of loyalty programs. Users have highlighted its ability to efficiently build customer loyalty through various features while enhancing overall shopping experiences.

Is Related Products ‑ Relatify Good?

Related Products ‑ Relatify boasts an average rating of 4.9 stars from 108 reviews. Hypothetically, users likely appreciate the straightforward installation and basic functionality. However, they may also find limitations in versatility. Customer feedback tends to focus on usability and the effectiveness of enhancing related product visibility, which directly correlates with increased sales.

User Preference: easyPoints or Related Products ‑ Relatify?

Given the ratings, easyPoints has a clearer edge based on its functionality and the expansive features it offers for upselling and cross-selling. While Related Products ‑ Relatify has its strengths, easyPoints fulfills a broader range of business needs and engages customers more effectively through its multifaceted loyalty program.

Integration and Compatibility Comparison

easyPoints Integrations

easyPoints seamlessly integrates with various platforms, including Shopify Flow, Shopify POS, and Klaviyo. These integrations facilitate an efficient user experience, enabling comprehensive data tracking and alignment with customer relationship management to enhance purchasing behavior.

Related Products ‑ Relatify Integrations

The integration capabilities of Related Products ‑ Relatify are somewhat limited, focusing mainly on product recommendations. Although it effectively showcases related products, it lacks the robust integration options found in easyPoints, thus limiting its effectiveness in terms of overall customer engagement.

Conclusion

Both easyPoints and Related Products ‑ Relatify present compelling solutions for upselling and cross-selling. However, easyPoints distinctly rises above as a preferred choice. Its user-friendly design, rich feature set, and flexible pricing makes it a cost-effective option for any business size. With its impeccable 5-star rating and proven track record, it stands out as a superior choice for those aiming to enhance customer engagement and increase average order values effectively. While Related Products ‑ Relatify has commendable aspects, the comprehensive capabilities of easyPoints establish it as the better solution for many businesses seeking to leverage upselling and cross-selling opportunities efficiently.