Shopify Upsell and Cross-Sell Apps: ReSell—Post Purchase Upsell vs Personizely: CRO & A/B Testing

Table of Contents

1. Key Features of ReSell—Post Purchase Upsell
2. Benefits and Impact
3. Key Features of Personizely
4. Conclusion
5. How Much Does ReSell—Post Purchase Upsell Cost?
6. How Much Does Personizely: CRO & A/B Testing Cost?
7. Cost Analysis: ReSell—Post Purchase Upsell vs. Personizely: CRO & A/B Testing
8. User Reviews & Customer Support Insights
9. Integration and Compatibility Comparison
10. Conclusion

Introduction

Did you know that upselling and cross-selling can boost a business's revenue by as much as 30%? That’s a significant increase that often stems from simply suggesting relevant products to customers. Upsell and cross-sell applications play a pivotal role in enhancing the purchasing experience, ensuring that businesses can engage customers effectively and maximize their sales potential.

In this post, we will explore two prominent Shopify applications designed for upselling and cross-selling: ReSell—Post Purchase Upsell and Personizely: CRO & A/B Testing. Both tools offer valuable approaches to increasing average order value (AOV) and enhancing customer satisfaction, all while integrating seamlessly with the Shopify platform. By comparing these apps, you will better understand their capabilities, strengths, and how they can impact your e-commerce experience.

How Does ReSell—Post Purchase Upsell Work?

ReSell—Post Purchase Upsell is a dedicated app that focuses on effective upselling by presenting offers immediately after a customer's initial purchase. Here’s a breakdown of how it works:

1. Setup: Merchants can utilize an intuitive funnel builder to design tailored upsell offers based on customers' previous purchases.

2. Trigger: After completing a checkout process, customers see personalized upsell offers on the thank-you page, allowing them to consider additional items before leaving the site.

3. Conversion: If the customer accepts an offer, the additional item is seamlessly added to their order. This process is designed to be smooth and hassle-free, enhancing customer satisfaction without requiring re-entry of payment information.

The result? Increased AOV and a more enjoyable shopping experience.

Key Features of ReSell—Post Purchase Upsell

• Checkout and Post-Purchase Upsell Offers: This feature allows merchants to present relevant offers immediately after purchase, ensuring customers are exposed to potential add-ons.

• Thank You Page Promotions: Merchants can utilize the thank-you page to propose last-minute deals, making it a crucial touchpoint for cross-selling.

• Personalized Recommendations: The app provides insights into frequently bought together items, tailoring the shopping experience for individual customers.

Relevance for Businesses of All Sizes

• Startups: The free tier allows newcomers to explore the app's capabilities without financial commitment, a great way to understand upsell opportunities.

• Small to Medium Enterprises: The Standard and Professional plans offer enhanced features suitable for growing businesses looking to maximize revenues.

• Large Enterprises: The Unlimited tier provides comprehensive support and insights for organizations seeking robust solutions.

Benefits and Impact

Each feature of ReSell—Post Purchase Upsell serves a specific purpose, driving engagement and boosting sales directly at the point of purchase. For instance, a small fashion retailer using the thank-you page promotions may experience an uplift in revenue by suggesting matching accessories post-checkout.

By integrating upsells right after purchase, the app enriches the customer's shopping journey and allows businesses to tap into additional sales without extensive marketing efforts.

How Does Personizely: CRO & A/B Testing Work?

Personizely offers a more comprehensive approach by combining various marketing strategies in one platform. Here's a closer look at how the app operates:

1. Website Personalization: This feature enables merchants to customize the shopping experience for each visitor, presenting tailored upsell and cross-sell options.

2. Pop-Up Forms: Through the use of exit-intent popups, users can prevent cart abandonment by offering discounts or relevant products right before a customer leaves the site.

3. A/B Testing: The ability to test different variations of offers means businesses can optimize their strategies, continuously improving conversion rates.

Key Features of Personizely

• Upselling and Cross-Selling Tools: Merchants can implement strategic upsells and cross-sells effectively through the app's various methods.

• Sales Motivators: Options like exit-intent popups can capture potential lost sales by enticing customers to reconsider their carts.

• Email Popups: By growing an email list, businesses can retarget potential customers, further enhancing marketing efforts.

Relevance for Businesses of All Sizes

• Startups: The free plan offers a risk-free environment to test upsell tactics.

• Small to Medium Enterprises: The Essential and Premium tiers provide expansive tools for those aiming to grow engagement.

• Large Enterprises: The Essential Plus plan can suit larger operations needing fully integrated marketing solutions.

Conclusion

Both ReSell—Post Purchase Upsell and Personizely: CRO & A/B Testing present compelling options for Shopify merchants looking to enhance their upsell and cross-sell strategies. However, as you weigh the two platforms, it’s essential to consider the value, ease of use, and potential returns offered by each.

While Personizely comes equipped with a comprehensive toolkit, ReSell—Post Purchase Upsell stands out with its specialized focus on post-purchase upselling. The streamlined approach captures customer interest at a crucial moment—when they are already engaged with their purchase—potentially resulting in higher conversion through relevant offer displays.

How Much Does ReSell—Post Purchase Upsell Cost?

Understanding cost-effectiveness is critical when considering upsell and cross-sell solutions. ReSell—Post Purchase Upsell offers several pricing tiers designed to accommodate different business needs:

1. Pay as you Go (Free)

   • Price: Free to install
   • Features: Unlimited offer impressions, unlimited orders, funnel analytics, and basic support.
   • Limitations: Basic support may not suffice for those needing extensive assistance.
   • Target Audience: Ideal for startups exploring upsell potential.

2. Standard ($14.99 per month)

   • Price: $14.99
   • Features: Unlimited offers with a cap of 250 orders per month, funnel analytics, and basic support.
   • Limitations: Quantity limitations may restrict growing businesses.
   • Target Audience: Best for small businesses establishing their market presence.

3. Professional ($24.99 per month)

   • Price: $24.99
   • Features: Unlimited impressions with support for up to 1,000 orders per month, advanced funnel analytics, and premium support.
   • Limitations: None for businesses within order limits.
   • Target Audience: Suitable for medium-sized businesses focusing on scaling.

4. Unlimited ($49.99 per month)

   • Price: $49.99
   • Features: Unlimited orders and impressions, funnel analytics, and dedicated support.
   • Limitations: None, designed for broad usage scenarios.
   • Target Audience: Tailored for large enterprises requiring robust support.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Personizely: CRO & A/B Testing Cost?

Similar to ReSell, Personizely also provides various pricing tiers that cater to a broad range of business needs:

1. Development (Free)

   • Price: Free to install
   • Features: Everything included.
   • Limitations: May not offer the support needed for large business needs.
   • Target Audience: Startups looking to explore all functionalities without cost.

2. Essential ($39 per month)

   • Price: $39
   • Features: Upsell, cross-sell, sales motivator, exit intent popups, email popups, no branding, and premium support.
   • Limitations: Might be on the higher side for new small businesses.
   • Target Audience: Small to medium businesses enhancing their marketing strategies.

3. Premium ($59 per month)

   • Price: $59
   • Features: Includes everything in Essential, plus A/B testing.
   • Limitations: The cost may deter very small businesses.
   • Target Audience: Established businesses seeking deeper insights.

4. Essential Plus ($99 per month)

   • Price: $99
   • Features: All-inclusive, without branding and premium support.
   • Limitations: Higher cost may lead some potential customers to seek alternatives.
   • Target Audience: Large enterprises seeking full-featured, robust tools.

Cost Analysis: ReSell—Post Purchase Upsell vs. Personizely: CRO & A/B Testing

When comparing costs, ReSell—Post Purchase Upsell generally appears more viable for businesses striving for cost efficiency. The free and lower-end plans provide a practical starting point for those testing the waters with upsell and cross-sell strategies. In contrast, while Personizely offers extensive tools, its pricing, especially at the lower tiers, may be a barrier for some businesses.

Furthermore, it is essential to explore any promotional offers available from both apps. Well-structured trial periods or discounts can make a considerable difference, of course, evaluating how each app aligns with your pricing expectations is key.

Given these considerations, ReSell—Post Purchase Upsell may present better overall value, especially for various operational scales.

User Reviews & Customer Support Insights

Is ReSell—Post Purchase Upsell Good?

With a stellar rating of 5 stars from 64 reviews, ReSell—Post Purchase Upsell has gained commendations for its intuitive design and effective upselling features. Its relatively recent entry into the market has positioned it as a preferred tool, capturing the upsell model effectively.

Is Personizely: CRO & A/B Testing Good?

Personizely also boasts a perfect 5-star rating, although from a larger pool of 233 reviews. Users likely appreciate its varied features, such as A/B testing and personalized experiences, essential for maximizing conversion rates. Hypothetically, critics may hint at the app's complexity or higher cost for small businesses.

Customer Support Feedback: Reliable customer support is critical for enhancing user ratings. Personizely’s mention of premium support will likely be viewed as a favorable feature by its users, impacting overall satisfaction positively.

User Preference: ReSell—Post Purchase Upsell or Personizely: CRO & A/B Testing?

Comparing average ratings, while both apps shine with their perfect scores, ReSell—Post Purchase Upsell stands out as a highly focused solution for post-purchase situations. A potential disparity in ratings may correlate to user preferences for a streamlined approach in upselling rather than a collection of various marketing tools.

Integration and Compatibility Comparison

ReSell—Post Purchase Upsell Integrations

ReSell integrates seamlessly with Shopify Checkout and related platforms, enhancing the user experience. The straightforward integration process aids users in monitoring performance efficiently, ensuring maximum utility.

Personizely: CRO & A/B Testing Integrations

Personizely integrates with a range of tools such as Mailchimp, Omnisend, Klaviyo, and others, enabling users to optimize their marketing efforts. However, compared to ReSell's focus, Personizely might face complexities in managing multiple integrations, requiring time and attention.

Conclusion

Both ReSell—Post Purchase Upsell and Personizely: CRO & A/B Testing excel within their niches. Still, ReSell emerges as a more focused and cost-effective solution for businesses aiming to increase their upsell and cross-sell potential. Its user-friendly design combined with flexible pricing models tailored for different business scales positions it as an optimal choice.

As businesses strive to enhance customer engagement and maximize AOV, ReSell—Post Purchase Upsell proves itself a valuable asset in the competitive landscape of e-commerce solutions.