Shopify Upsell and Cross-sell Apps: Checkout Extensibility ‑ MT vs Propel Upsell & Cross‑sell

Table of Contents

1. Introduction
2. How Does Checkout Extensibility ‑ MT Work?
3. How Does Propel Upsell & Cross‑sell Work?
4. How Much Does Checkout Extensibility ‑ MT Cost?
5. How Much Does Propel Upsell & Cross‑sell Cost?
6. Cost Analysis: Checkout Extensibility ‑ MT vs. Propel Upsell & Cross‑sell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that improving your upsell and cross-sell techniques can increase average order values (AOV) by up to 30%? This demonstrates the crucial role these strategies play in driving sales and enhancing customer experience. In the competitive world of e-commerce, employing effective upsell and cross-sell apps becomes essential for businesses aiming to maximize their revenue potential while providing a seamless shopping experience for their customers.

Today, we will explore two standout apps in the Shopify ecosystem: Checkout Extensibility ‑ MT developed by Mandasa Technologies, and Propel Upsell & Cross‑sell from Propel Commerce. Both apps are designed to enhance the shopping experience through upsell and cross-sell functionalities, providing merchants with a variety of customization options and seamless integrations. However, as we will see, Checkout Extensibility offers a more comprehensive solution for businesses looking to boost their sales.

How Does Checkout Extensibility ‑ MT Work?

Checkout Extensibility ‑ MT is designed to enhance the checkout experience for both merchants and their customers. This app empowers businesses to create personalized upsell offers right at the checkout stage, increasing opportunities for conversion. Here's a deeper look at its approach:

Setup: Merchants can easily customize their checkout process using Checkout Extensibility’s intuitive features, enabling AI-generated upsells and custom content blocks.

Trigger: When a customer reaches the checkout page, they are presented with targeted upsell offers based on their previous selections, creating a seamless and relevant shopping experience.

Conversion: If a customer accepts an upsell, the additional product is added to their order without any need for re-entering payment details, resulting in a smooth user experience. This capability not only increases the AOV but also boosts customer satisfaction by aligning offers with their current purchase intent.

Key Features:

1. AI-generated Upsells: Harnessing artificial intelligence, this feature generates relevant upsell offers tailored to individual customer behaviors, helping retailers make smarter selling decisions.

2. Custom Content Blocks: Retailers can insert trust badges, product reviews, and more to enhance credibility and motivate customers during the checkout process.

3. Custom Fields: Options like date pickers for delivery or special notes allow customers to personalize their shopping experience.

4. Post Purchase Offers: Engaging customers right after a purchase with post-purchase upsell offers can lead to additional sales and keep engagement high.

5. Surveys on Thank You Page: Collect valuable customer feedback immediately after purchase to improve future interactions.

6. Payment Method Customization: The ability to hide, rename, or reorder payment methods based on cart conditions helps streamline the checkout process.

These features are particularly beneficial for businesses of various sizes. Startups might find the free tier beneficial to test the waters, while small to medium enterprises can leverage the advanced features in the paid tiers for customized customer experiences. Large businesses can utilize the unlimited order plan to maximize their reach and sales potential.

Consider a scenario where a small business utilizing Checkout Extensibility introduces a custom field for gift messages. This simple yet effective personalization leads to increased customer satisfaction and repeat purchases.

How Does Propel Upsell & Cross‑sell Work?

Propel Upsell & Cross‑sell emphasizes assisting merchants in boosting their order values through effective upsell and cross-sell techniques. The app showcases curated upsell offers, targeting customers strategically during their buying journey.

Key Features:

1. Unlimited Offers and Views: Users can create as many upsell offers as they want, ensuring flexibility and creativity in promotions.

2. Checkout Offers: These offers appear directly at the checkout stage, providing immediate opportunities to upsell products.

3. Upsell Discounts: Customers are incentivized to buy more through relevant discounts on recommended products.

4. Cart Bar Notifications: Alerts users of available deals that enhance their shopping decision-making process.

5. Bundle Enforcer: This feature encourages users to purchase bundles, further increasing AOV.

Though its robust features serve a wide array of businesses, Propel's capabilities may not be as extensive or customizable for specific upsell needs compared to Checkout Extensibility.

How Much Does Checkout Extensibility ‑ MT Cost?

Cost-effective solutions are vital for maximizing profit margins, especially in the competitive e-commerce landscape. Checkout Extensibility ‑ MT offers a variety of pricing tiers tailored to diverse business needs:

1. Free Tier (Up to 80 orders):

   • Price: Free
   • Features: Offers AI-generated upsells, custom content blocks, custom fields, post-purchase offers, and surveys on the thank-you page.
   • Limitations: Limited to 80 orders, restricting scalability.
   • Target Audience: Startups testing the waters.
   • Additional Costs: None.

2. Basic Tier (Up to 300 orders):

   • Price: $14.99/month
   • Features: All above features, supportive of up to 300 orders.
   • Limitations: Suitable primarily for growing small to medium businesses.
   • Target Audience: Emerging businesses needing more order capacity.
   • Additional Costs: None.

3. Standard Tier (Up to 1000 orders):

   • Price: $29.99/month
   • Features: Includes everything in the basic tier with increased order volume capacity.
   • Limitations: May still limit very high-volume businesses.
   • Target Audience: Established businesses seeking to maximize their potential.
   • Additional Costs: None.

4. Pro Tier (Unlimited orders):

   • Price: $39.99/month
   • Features: All-encompassing feature set with the ability to support unlimited orders.
   • Limitations: Higher monthly cost, which may not be suitable for all businesses.
   • Target Audience: Large enterprises needing extensive upsell options.
   • Additional Costs: None.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Propel Upsell & Cross‑sell Cost?

Propel Upsell & Cross-sell offers a tiered pricing structure designed to cater to a wide array of merchants looking for cost-effective solutions:

1. Trial & Dev Shops:

   • Price: Free
   • Features: Unlimited offers and offer views, checkout offers, upsell discounts, and cart bar notifications without any cost.
   • Limitations: Primarily targeted toward trial users; functionality may be limited post-trial.
   • Target Audience: Developers testing their apps or new users wanting to explore the software.
   • Additional Costs: None.

2. Shopify Basic Tier:

   • Price: $4.99/month
   • Features: All previous features remain available.
   • Limitations: Low-cost but low-level engagement options; suitable for basic services.
   • Target Audience: Startups or small businesses with minimal order volume.
   • Additional Costs: None.

3. Shopify Tier:

   • Price: $9.99/month
   • Features: Extends the feature set from the basic tier.
   • Limitations: Cost may become prohibitive for some businesses with tighter budgets.
   • Target Audience: Businesses with moderate sales looking for a balance of features and affordability.
   • Additional Costs: None.

4. Shopify Plus Tier:

   • Price: $49.99/month
   • Features: All-inclusive features targeted toward maximum exposure options.
   • Limitations: Higher costs for small businesses and limited customization of offers.
   • Target Audience: Large enterprises with substantial sales volumes looking for maximum upsell capabilities.
   • Additional Costs: None.

Cost Analysis: Checkout Extensibility ‑ MT vs. Propel Upsell & Cross‑sell

When weighing the pricing models of both apps, it becomes clear that Checkout Extensibility ‑ MT provides a superior cost-value ratio, especially for different business scales:

• Free Tier Benefit: Checkout Extensibility offers a sustainable free tier with capabilities strong enough to support a startup effectively.
• Higher Value at Lower Prices: The next tier of Checkout Extensibility is only $14.99 and supports up to 300 orders, compared to Propel’s basic plan priced at $4.99 for only basic features without extensive upsell options.
• Custom Solutions: Checkout Extensibility's provision for custom pricing enables businesses to align their growth methods and budget.

Furthermore, on initial evaluations, Checkout Extensibility is positioned to deliver greater cost efficiency as businesses scale up, ensuring increased revenue without dramatically increasing associated costs.

User Reviews & Customer Support Insights

Is Checkout Extensibility ‑ MT good?

With a remarkable rating of 5 stars from 64 reviews, Checkout Extensibility ‑ MT reflects high user satisfaction. Merchants commend its ease of use and powerful customization capabilities. Launched quite recently, the app has gained traction swiftly, drawing from its robust features and responsive customer support.

Is Propel Upsell & Cross‑sell good?

Propel Upsell & Cross-sell boasts an impressive 4.8-star rating, derived from 264 reviews. Users often appreciate its straightforward interface and its effectiveness in enhancing sales through upselling strategies. However, some critiques may arise regarding the limitations on advanced features compared to more comprehensive apps.

Customer support also plays a pivotal role in user experience. Propel offers email and live chat support, which users find valuable but might feel it lacks a more extensive support structure compared to competitors.

User Preference: Checkout Extensibility ‑ MT or Propel Upsell & Cross‑sell?

Based upon average ratings and user feedback, it appears that Checkout Extensibility ‑ MT is more favored by users. Its perfect rating of 5 stars showcases an exceptional user experience, reflecting a solid track record in providing robust upsell capabilities. The richer feature set, combined with the seamless integration and user-oriented design, positions it as a more attractive solution when compared with Propel's offerings.

Integration and Compatibility Comparison

Checkout Extensibility ‑ MT Integrations

Checkout Extensibility integrates smoothly with Shopify's environment, aligning seamlessly with platform functionalities to streamline the checkout processes and enhance interactions. The integrations improve data tracking and results while offering an enhanced customer experience and satisfaction.

Propel Upsell & Cross‑sell Integrations:

While Propel Upsell & Cross-sell integrates with essential components, it lacks some of the profound connections that Checkout Extensibility enjoys. Propel does not list specific external integrations, which may limit its capacity to leverage user data effectively across various channels. Such aspects may be vital for e-commerce businesses aiming to create a holistic customer approach.

Conclusion

Both Checkout Extensibility ‑ MT and Propel Upsell & Cross‑sell present effective solutions for enhancing upsell and cross-sell strategies. However, Checkout Extensibility clearly stands out with its comprehensive feature set, user-friendly interface, and flexible pricing structure suited for all sizes and types of businesses.

With an outstanding rating of 5 stars and a concise offering tailored to enhance AOV while optimizing customer engagement, it is a powerful tool for any Shopify merchant. In contrast, while Propel has its merits, it may not provide the same level of value and efficiency for various business needs. Thus, for merchants looking for a robust, cost-effective solution to boost their sales through smarter upselling strategies, Checkout Extensibility ‑ MT is undoubtedly the preferred choice.