Shopify Upsell and Cross-sell Apps: Last | Post‑purchase Upsell vs Assortion: Upsell & Bundles

Table of Contents

1. Introduction
2. How Does Last | Post‑purchase Upsell Work?
3. How Does Assortion: Upsell & Bundles Work?
4. How Much Does Last | Post‑purchase Upsell Cost?
5. How Much Does Assortion: Upsell & Bundles Cost?
6. Cost Analysis: Last | Post‑purchase Upsell vs. Assortion: Upsell & Bundles
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of e-commerce, upselling and cross-selling can significantly influence sales performance, with studies indicating that these strategies can boost a company’s revenue by as much as 30%. Upsell and cross-sell apps play a crucial role in enhancing customer experience and maximizing Average Order Value (AOV) by presenting customers with additional purchasing options after they have made a decision.

In this analysis, we will compare two prominent upsell and cross-sell applications available on Shopify: Last | Post‑purchase Upsell by Digismoothie and Assortion: Upsell & Bundles by Assortion. Both apps provide integral features aimed at simplifying upselling and cross-selling processes while seamlessly integrating with Shopify platforms. We will explore their functionalities, pricing, user feedback, and integrations to provide you with insights that could help you choose the right solution for your business.

How Does Last | Post‑purchase Upsell Work?

Last | Post‑purchase Upsell is designed to allow merchants to create effective upsell offers that appear immediately after a customer has completed a purchase—specifically on the thank-you page. This strategic timing capitalizes on the customer's engagement moment, enhancing their shopping experience while increasing the chances of additional sales.

Setup: Merchants can easily customize their upsell offers using the app's user-friendly interface, allowing for personalized communication that resonates with customers’ previous purchases.

Trigger: Upon completing a transaction, customers are dynamically presented with tailored upsell options right before they leave the confirmation page.

Conversion: If a customer opts for an upsell, the additional item is seamlessly added to their order. This process is facilitated through a one-click payment option, eliminating the need for customers to re-enter their payment details. This not only enhances user satisfaction but significantly boosts conversion rates.

Features Overview:

• Post-purchase Cross-sells: This feature enables merchants to present multiple cross-selling options on the thank-you page, allowing for a broader range of choices.
• 1-Click Upsells: Facilitates the addition of products without the hassle of re-entering payment information, streamlining the purchasing process.
• Smart Auto-Upsells: An AI-driven feature that selects the most relevant upsell products based on the customer’s purchase history, ensuring that offers are both relevant and appealing.
• Mobile-first Design: Ensures that these upsell options are optimized for mobile devices, catering to the growing number of consumers shopping via smartphones.
• Performance: The app is designed to have minimal impact on page load times, which is essential for maintaining a positive customer experience.

Benefits for Different Business Sizes:

• Startups: The customizable wording and colors can help new businesses establish their brand voice early on while maximizing their customer engagement with every transaction.
• Small to Medium Businesses: As their customer base grows, the unlimited offer views and sales capability becomes vital for sustained revenue growth and customer retention.
• Large Enterprises: The dedicated manager feature available at the Shopify Plus tier assists larger companies in optimizing their upsell strategies, providing tailored insights for increased efficiency.

Hypothetical Scenario: Imagine a small e-commerce platform focusing on health supplements. With the features of Last | Post‑purchase Upsell, the platform can present users with relevant vitamins or product discounts immediately after their initial transaction, significantly enhancing the likelihood of additional purchases.

How Does Assortion: Upsell & Bundles Work?

Assortion: Upsell & Bundles offers an extensive suite of tools that allows businesses to leverage upsell strategies via bundled product offers and enhanced cart customization features, aiming to increase AOV effectively.

Overview: The app enables merchants to create bundles of frequently bought products alongside upsell offers, all within a single integrated platform. Instead of managing multiple apps, users benefit from a seamless process that includes analytics and consistent UI across widgets.

Key Features:

• Frequent Bundles: Sellers can create tailored bundles of products often purchased together, streamlining the buying process for customers and encouraging higher sales volumes.
• Product Add-ons: Merchants can offer additional items that customers can easily add alongside their main product, enhancing the shopping experience.
• Volume Discount Offers: The ability to incentivize purchases with quantity breaks helps drive bulk purchases.
• Custom Recommendations: Users can augment their automatic product recommendations with their personalized suggestions, enhancing the relevance of upsells.

Utility for Different Business Sizes:

• Startups: The free initial plan for development stores provides a risk-free opportunity to test the waters with upselling features.
• Small to Medium Businesses: As businesses mature, the range of low to moderate pricing tiers remains cost-effective, delivering comprehensive functionality without a steep financial commitment.
• Large Enterprises: Although the tier does not offer dedicated management assistance, the bundling features can reflect sophisticated marketing strategies, helping larger enterprises fine-tune their sales tactics.

How Much Does Last | Post‑purchase Upsell Cost?

An effective upsell and cross-sell strategy does not have to break the bank. Last | Post‑purchase Upsell offers a range of price plans to accommodate businesses of all sizes while focusing on cost-effective solutions.

• Basic Shopify ($19.99/month): This plan provides unlimited offer views and sales, customizable wording and colors, and online chat and email support. Ideal for startups testing their upsell waters.

• Standard Shopify ($29.99/month): This option retains all basic features, while serving small to medium businesses that require more extensive sales capabilities.

• Advanced Shopify ($49.99/month): Aimed at growing businesses with increasing sales volume needs, this plan includes all previous features alongside further customization options.

• Shopify Plus ($99.99/month): This plan is designed for large enterprises, featuring dedicated management assistance for optimizing upsell strategies, along with the full range of previous features.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Assortion: Upsell & Bundles Cost?

When considering the costs associated with upsell solutions, Assortion: Upsell & Bundles provides tiers tailored to various business stages.

• Free Development Plan: Accessible for development stores, offering the full range of features at no cost, easing startups into upselling.

• $9.99/month (0-50 Orders): This plan includes core features such as cart customization, upsells, and product add-ons, making it affordable for small enterprises.

• $19.99/month (50-200 Orders): Expanding on previous features, this pricing tier supports growing businesses needing more flexibility in sales approaches.

• $34.99/month (200-500 Orders): Targeted at larger businesses, this plan continues to build on robust upselling features for sustained revenue growth.

Cost Analysis: Last | Post‑purchase Upsell vs. Assortion: Upsell & Bundles

When we compare the pricing schemes, Last | Post‑purchase Upsell offers better value, especially for small to medium-sized businesses due to its robust capabilities at entry-level plans. Users can benefit from features such as one-click upselling without the need for complex integrations that may slow down loading times, a crucial aspect of customer satisfaction.

While Assortion is attractive for its free plan, Last | Post‑purchase Upsell's structured pricing ensures that businesses continue to gain value as they grow. Additionally, Last | Post‑purchase Upsell consistently emphasizes ease of use, which can save businesses time and resources as they scale.

User Reviews & Customer Support Insights

Is Last | Post‑purchase Upsell good?

Last | Post‑purchase Upsell boasts an exceptional rating of 5 stars over 64 reviews. Users value its intuitive design and the effectiveness of its upselling capabilities. Its track record since launching in 2021 suggests that many merchants find it a vital tool for enhancing their AOV and overall customer satisfaction through seamless integration.

Is Assortion: Upsell & Bundles good?

Assortion enjoys a solid average rating of 4.8 stars from 419 reviews, indicative of positive user experiences. However, some users may express concerns regarding its complexity in use or the overall effectiveness of their bundled offerings compared to more streamlined alternatives like Last | Post‑purchase Upsell.

Customer support is pivotal in maintaining high user satisfaction, and Assortion offers live support, which is a significant advantage. While this can lead to improved problem-solving for users, overall performance can largely depend on the responsiveness and effectiveness of the support provided.

User Preference: Last | Post‑purchase Upsell or Assortion: Upsell & Bundles?

Given the ratings, Last | Post‑purchase Upsell clearly stands out as a user favorite, attributed to its seamless functionality and extensive feature set offered at cost-effective pricing. Merchants often prioritize ease of use and conversion efficiency, which Last | Post‑purchase Upsell has effectively delivered.

The difference in ratings may stem from how Last | Post‑purchase Upsell's unique features align with the specific needs of merchants, providing meaningful enhancements to their upselling strategies compared to Assortion.

Integration and Compatibility Comparison

Last | Post‑purchase Upsell Integrations

Last | Post‑purchase Upsell showcases strong integration capabilities with platforms like Shopify Checkout and other essential payment processors, including PayPal and Shop Pay. These integrations not only provide effective upsell capabilities but also offer comprehensive analytics to assess performance.

Assortion: Upsell & Bundles Integrations:

Assortion integrates seamlessly with Shopify Checkout, enhancing the upselling process. The ease of integration allows merchants to implement this solution swiftly without significant technical hurdles. The consistent design across features also aids in maintaining brand cohesion while effectively engaging customers.

Conclusion

Both Last | Post‑purchase Upsell and Assortion: Upsell & Bundles offer robust solutions for enhancing e-commerce sales. However, Last | Post‑purchase Upsell distinguishes itself with a user-friendly interface, a comprehensive feature set, and flexible pricing based on order volume. With an impressive 5-star rating over 64 reviews, it has established itself since its launch in 2021 as a valuable partner for increasing AOV and customer engagement.

While Assortion provides competitive offerings, Last | Post‑purchase Upsell's proven effectiveness and cost-efficiency make it a superior choice for many businesses looking to enhance their upselling tactics.