How to Improve Your Shopify COD Sales in India with Releasit

How to Improve Your Shopify COD Sales in India with Releasit

India's e-commerce market continues to expand, and for Shopify store owners and dropshippers, this creates a wide range of possibilities. One important detail stands out: Cash on Delivery (COD) remains the most common payment method for online purchases in India.

If you're not offering COD, you may be missing out on a large segment of your potential customer base. This article explains why COD is still preferred in India and how the Releasit COD Form and Upsells app can help you offer it in a way that is efficient, reliable, and optimized for the Indian market.

Table of Contents

  1. Why Indian customers still prefer cash on delivery
  2. Releasit COD Form and Upsells: a practical tool for Indian sellers
  3. How Releasit helps with site performance and advertising
  4. The #1 COD app for India
  5. Examples from Indian Shopify stores
  6. Final thoughts
  7. Related Reading
  8. FAQs

Why Indian Customers Still Prefer Cash on Delivery

Even with the rise of UPI and digital wallets, COD still accounts for more than 60% of e-commerce transactions in India. This is largely due to trust and familiarity. Many people are more comfortable paying only after receiving the product, especially when buying from a new brand or an unknown website.

For Shopify stores and dropshipping businesses, this means:

  • Higher conversion rates when COD is offered. People are more likely to complete their orders when COD is available as a payment option.
  • Reduced cart abandonment. Cart abandonment is lower when customers feel safe about how they will pay.
  • Wider reach, including rural and semi-urban customers. More people from rural and semi-urban areas are willing to place orders when COD is an option.

However, offering COD by itself is not always enough. It needs to be implemented in a way that is simple, secure, and designed to meet local expectations.

Releasit COD Form and Upsells: A Practical Tool for Indian Sellers

Releasit is designed to help Shopify sellers offer COD in a way that makes sense for the Indian market. It is not just an order form. It includes several features that make the buying experience clearer and more convenient for your customers.

One-Click COD Checkout

Customers can place an order without needing to log in or go through multiple steps. This makes it easier for people who are new to online shopping or accessing your store on mobile data.

Upsells and Discounts

You can suggest related items before or after the purchase, or create simple offers like "Buy 2, Get 1 Free." These are common in Indian shopping and work well to increase the value of each order without additional advertising cost.

Customizable Form

You can design the form to match your store's branding. Choose whether it appears as a pop-up or is embedded in the page, and adjust the fields without needing to write any code.

OTP Verification

Fake COD orders are a frequent issue in India. Releasit includes one-time password (OTP) verification via mobile number, as well as tools like pin code restrictions and IP blocking to reduce false orders before any shipping cost is incurred.

Ad Tracking and Order Export

Releasit helps track conversion events for platforms like Facebook, Google Ads, TikTok, and more. You can also export order data into Google Sheets to better manage operations and fulfillment workflows.

How Releasit Helps With Site Performance and Advertising

The app also supports important parts of your store beyond the checkout itself.

Faster Checkout Helps Retain Visitors

Reducing the number of steps lowers the chance that visitors leave the site before placing an order. Every step removed from checkout increases the share of customers who complete their purchase.

Accurate Tracking Improves Ad Spending

Knowing which ads are driving real purchases helps you make better decisions about where to allocate your advertising budget. Accurate conversion data reduces wasted spend on underperforming campaigns.

Google Autocomplete

This helps avoid errors in customer addresses and speeds up the order process, especially on mobile. Fewer address errors mean fewer failed deliveries and lower return rates.

All of these features work together to increase conversions, lower cost per acquisition (CPA), and build a more profitable business over time.

The #1 COD App for India

There are plenty of COD solutions available, but Releasit COD Form and Upsells is purpose-built for the Indian market, with tools specifically designed to address local challenges:

  • Custom-made UX for Indian customers and buying behaviour.
  • Support for complex logistics, including limited service areas and pin code restrictions.
  • Mobile-first experience, optimized for India's mobile-dominant user base.
  • Proven track record of increasing conversion rates and AOV for Indian Shopify stores.

Whether you're an experienced dropshipper or a new Shopify entrepreneur, Releasit removes the operational barriers to scaling in India.

Examples from Indian Shopify Stores

Clothing brands are using quick add-ons for items like socks or belts, helping customers complete their outfits in a single order and increasing average order value without additional ad spend.

Beauty and wellness sellers use multi-unit discounts to create offers like "Buy 2, Get 1 Free," encouraging customers to stock up and reducing the effective cost per unit for both buyer and seller.

Mobile accessory shops are tracking TikTok and Facebook ad conversions to understand which products perform best in COD campaigns, enabling smarter spending decisions at scale.

Whether your products are priced under ₹500 or above ₹2,000, these techniques make the COD experience more efficient and practical for both sellers and buyers.

Final Thoughts: COD Is a Core Part of E-commerce in India

If you're building a Shopify business in India, offering COD is not just optional. It is part of how people prefer to shop. But it should be done in a thoughtful way, with the right tools to manage verification, reduce fake orders, and maximize order value at every transaction.

Releasit COD Form and Upsells gives you the features, control, and flexibility you need to serve Indian customers confidently and grow your business efficiently.

Exclusive offer for merchants in India

As a thank-you for reading this guide, Releasit is offering 200 free orders on the free plan (instead of the usual 60) when you sign up using the link below.

Claim your 200 free orders now

FAQs

1. Why does COD still account for over 60% of e-commerce in India despite the rise of UPI?
Trust is the primary factor. Many buyers, particularly first-time shoppers or those purchasing from unknown brands, prefer to pay only after receiving and inspecting the product. This behaviour is especially common in rural and semi-urban areas where digital payment habits are still developing.

2. How does OTP verification help Indian Shopify sellers?
OTP verification confirms that the phone number submitted at checkout is real and reachable before the order is dispatched. This reduces fake submissions, which are a common issue in COD-heavy markets like India, and improves overall delivery rates.

3. Can I track Facebook and Google Ads conversions for COD orders?
Yes. Releasit includes conversion event tracking for major ad platforms including Facebook, Google Ads, and TikTok. This gives you accurate data on which campaigns are driving real COD orders, helping you optimize ad spend more effectively.

4. What is the exclusive offer for merchants in India?
Merchants who sign up via the India-specific link receive 200 free orders on the free plan instead of the standard 60. This gives new stores more volume to test and optimize their COD workflow before upgrading to a paid plan.