What 100,000 Merchants Taught Us About Selling with Cash on Delivery
We’ve just reached 100,000 merchants using the Releasit COD Form & Upsells app.
This is not only a milestone for us, it’s also an opportunity to share the most important lessons we’ve learned from working with merchants across different markets, industries, and order volumes.
1. COD works best when customers know exactly what to expect
Merchants who get the best results with COD make the order process clear from start to finish.
They:
- Keep the checkout steps short.
- Show customers exactly what will happen after placing an order.
- Make the form easy to use on a phone, since most COD orders happen on mobile.
When buyers understand the process, they’re more likely to complete their order and accept the delivery.
2. Adapting the form to your market improves results
COD is not the same everywhere. What works for a fashion store in the Middle East might be different from an electronics store in South America.
Successful merchants often:
- Use their own language and currency.
- Match the form’s design to their store’s style so it feels trustworthy.
- Change which fields are shown based on the products they sell.
Merchants who adapt their form for their audience usually see higher completed orders.
3. Handling more orders means setting up systems
As merchants grow, COD orders can take more time to manage.
High-volume sellers benefit from:
- Tagging or grouping COD orders so they are easier to track.
- Connecting the form directly to couriers or delivery services.
- Using confirmation calls or SMS to reduce unfulfilled orders.
These steps help manage large order volumes without losing track.
4. Tracking performance helps make better decisions
The most consistent growth comes from merchants who measure their COD performance regularly.
They look at:
- How many COD orders are accepted.
- How many are delivered vs. returned.
- Which regions or products have the best results.
By tracking these numbers, they can decide where to focus their marketing and where to adjust their process.
Main takeaways for merchants
- Make the order process clear from the first click to delivery.
- Adjust the form to your audience, market, and products.
- Put systems in place before order volumes become hard to manage.
- Check your COD data often and use it to guide changes.
What’s next for Releasit
We’ll keep adding features based on these lessons, especially tools that help merchants handle more orders, connect with delivery services, and get better insights from their COD data.
