Shopify Upsell and Cross-Sell Apps: EasyDisplay: Product Showcase vs. Shopify Search & Discovery

Table of Contents

1. Introduction
2. How Does EasyDisplay: Product Showcase Work?
3. How Does Shopify Search & Discovery Work?
4. How Much Does EasyDisplay: Product Showcase Cost?
5. How Much Does Shopify Search & Discovery Cost?
6. Cost Analysis: EasyDisplay: Product Showcase vs. Shopify Search & Discovery
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the highly competitive world of e-commerce, upselling and cross-selling are critical strategies that can significantly increase revenue and enhance the shopping experience. Research indicates that repeat customers spend 67% more than new ones, showcasing the importance of effective upsell and cross-sell strategies. This is precisely why investing in the right apps can make a difference in how well you maximize your sales potential.

When it comes to optimizing upsell and cross-sell opportunities, two noteworthy contenders emerge: EasyDisplay: Product Showcase and Shopify Search & Discovery. Each offers unique capabilities designed to enhance customer engagement, boost sales, and provide tailored recommendations that encourage more extensive purchases. In this blog, we will delve into how these apps function and their potential impact on your online store’s success.

How Does EasyDisplay: Product Showcase Work?

EasyDisplay: Product Showcase focuses on creating visually engaging product displays that capture customers' attention and encourage additional purchases. Its sophisticated design combines visual appeal with practical functionality to drive sales through upselling and cross-selling.

Key Features:

1. Versatile Product Sliders and Carousels: You can display best-selling, related, and recently viewed products through customizable sliders and carousels. This feature is essential for guiding customers toward complementary items after they've shown interest in a particular product.

2. Live Visual Editing: This user-friendly feature allows merchants to make changes in real time, ensuring that they can adapt their displays without any technical barriers. This ease of use is invaluable for businesses of all sizes, from startups aiming for quick deployment to large enterprises looking for customization.

3. Multiple Display Options: Businesses can choose from single image, hover image, or multiple images in a slider format. This variety enhances product presentation and keeps customers engaged.

4. Engagement Features: With added functionalities like discount badges, countdown timers, and sale badges, there are numerous opportunities to instill a sense of urgency, prompting immediate purchases.

5. Responsive Design: The app is designed to look great on all devices, ensuring that whether customers are shopping on a desktop or mobile, they experience a streamlined interface.

The utility of these features spans across different business sizes. Startups can quickly set up attractive displays without incurring additional costs, while small to medium businesses can leverage advanced options like collection sliders and prioritized customer support. Large enterprises benefit from enhanced customization options, directly contributing to improved customer engagement and increased average order value (AOV).

Imagine a scenario where a customer is viewing a pair of shoes. As they scroll down, they encounter a dynamic display of related accessories like socks or bags presented attractively. This strategic use of EasyDisplay’s features seamlessly nudges customers toward additional purchases, ultimately increasing AOV while enhancing the shopping experience.

How Does Shopify Search & Discovery Work?

Shopify Search & Discovery is engineered to enhance product visibility during the search process, enabling users to find relevant items based on their interests. It provides an intuitive way to customize searches and product recommendations, which aids in effective upselling and cross-selling.

Key Features:

1. Customizable Filters: Merchants can offer multi-faceted filters allowing customers to refine their search by various categories. This feature improves user experience by reducing the time spent searching.

2. Product Boost: This functionality lets businesses feature specific products prominently in search results, increasing visibility and opportunity for sales.

3. Analytics: Its analytic tools allow merchants to track customer navigation and understand what products attract their attention. This data can then inform future strategies.

Each feature can be tailored to suit businesses of varying sizes. Startups may find immediate value in the basic filtering options to create a clearer path for customers. In contrast, small to medium businesses might utilize product boosts for strategic marketing opportunities, while large enterprises can exploit extensive data analytics for refined marketing strategies.

For instance, consider a small business offering a range of organic skincare products. With customizable filters, they can ensure customers searching for "moisturizers" can easily find not only the relevant products but also complementary items like cleansers and serums, fostering an environment conducive to incremental purchases.

How Much Does EasyDisplay: Product Showcase Cost?

Cost-effective solutions are crucial in maximizing returns for upsell and cross-sell strategies. EasyDisplay offers flexible pricing structures enhancing accessibility for businesses of all sizes.

1. Free Plan:

   • Price: Free
   • Features: Offers two product showcases on the homepage and provides live visual editing, lazy loading, add-to-cart functionality, SEO-friendly alt tags, responsive design, and no branding.
   • Limitations: Limited to two templates and features suitable for entry-level users.
   • Target audience: Ideal for startups or small businesses testing their offerings.

2. Basic Plan:

   • Price: $6.99/month
   • Features: Adequate for more extensive needs with nine showcases across all pages, additional templates, and video display options.
   • Limitations: Offers only one collection, which might be constraining for larger inventories.
   • Target audience: Suitable for growing businesses wanting to enhance their display capabilities.

3. Pro Plan:

   • Price: $13.99/month
   • Features: Offers all basic features enhanced by 20 showcases across all pages, advanced templates, and priority tech support, making it comprehensive for serious retailers.
   • Limitations: While prices rise, the investments lead to significantly improved features.
   • Target audience: Best for large enterprises aiming for maximum product visibility.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Shopify Search & Discovery Cost?

Conversely, Shopify Search & Discovery is available for free, which might initially seem like an appealing option for cash-strapped businesses. However, its features may not fully meet the extensive upsell and cross-sell needs of many retailers.

While it provides important capabilities such as customizable filters and analytics, the lack of specialized upsell promotion tools can be a significant limitation for businesses looking to drive additional sales consistently. The absence of a pricing model can lead to the misconception that it’s a comprehensive solution when, in reality, it has limitations that may restrict functionality.

Cost Analysis: EasyDisplay: Product Showcase vs. Shopify Search & Discovery

Comparing the pricing between EasyDisplay and Shopify Search & Discovery reveals a substantial difference in value propositions. While Shopify Search & Discovery is free, it lacks certain advanced features essential for effective upselling and cross-selling. On the other hand, EasyDisplay offers structured pricing that guarantees value through dynamic visual displays, customization options, and tools specifically designed to boost AOV.

With EasyDisplay's pricing tiers, businesses can assess their needs and choose a plan that best supports their goals, ultimately leading to a more effective implementation of upsell and cross-sell strategies.

User Reviews & Customer Support Insights

Is EasyDisplay: Product Showcase Good?

EasyDisplay is lauded for its intuitive interface and robust feature set, contributing to its perfect rating of 5 stars from 64 reviews. Users appreciate the ability to customize their product displays effortlessly, leading to significant improvements in sales and customer satisfaction since its launch in September 2023.

Is Shopify Search & Discovery Good?

Shopify Search & Discovery, with a respectable rating of 4.6 stars from over 1000 reviews, receives mixed feedback. Users appreciate its ease of integration, but some suggest that the app could greatly benefit from additional upselling features. Notably, there might be active discussions about the responsiveness and accessibility of customer support, an essential aspect of user experience.

User Preference: EasyDisplay: Product Showcase or Shopify Search & Discovery?

Based on the ratings, EasyDisplay appears to be the more favored app, reflecting on how it meets user needs for engaging and effective product displays compared to the more standard offerings of Shopify Search & Discovery. Users may find the advanced functionalities of EasyDisplay align more closely with their goals, contributing to higher sales through strategic upselling and cross-selling.

Integration and Compatibility Comparison

EasyDisplay Integrations

EasyDisplay seamlessly integrates with popular review apps such as Judge.me, LAI Review, Yotpo, and others. This compatibility enhances the user experience, allowing merchants to showcase user feedback in conjunction with product showcases, further driving customer engagement.

Shopify Search & Discovery Integrations:

While Shopify Search & Discovery does not highlight any notable integrations, the inherent compatibility with the Shopify platform allows businesses to leverage its functionalities easily. However, the absence of specialized integration options can limit the app's overall impact, particularly for businesses looking to streamline multiple tools.

Conclusion

In a landscape where optimizing upsell and cross-sell strategies can delineate between success and stagnation, EasyDisplay: Product Showcase stands out as the superior solution against Shopify Search & Discovery. With its comprehensive feature set, five-star user satisfaction, and flexible pricing, EasyDisplay offers businesses a tailor-made approach to enhancing customer engagement and boosting average order values. Shopify Search & Discovery has its merits, but for those serious about leveraging upselling and cross-selling to their fullest potential, EasyDisplay delivers the tools necessary for success.