Shopify Upsell and Cross-sell Apps: Visually | A/B Testing & CRO vs EasySell COD Form & Upsells

Table of Contents

1. Introduction
2. How Does Visually | A/B Testing & CRO Work?
3. How Does EasySell COD Form & Upsells Work?
4. How Much Does Visually | A/B Testing & CRO Cost?
5. How much does EasySell COD Form & Upsells cost?
6. Cost Analysis: Visually | A/B Testing & CRO vs. EasySell COD Form & Upsells
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Upselling and cross-selling are essential techniques for any online business looking to maximize revenue. Research indicates that a mere 10% increase in upselling can lead to a significant rise in revenue, meaning the effectiveness of these strategies can’t be ignored. Upsell and cross-sell apps play a critical role in enhancing customer experience, guiding shoppers towards complementary products, and improving average order value (AOV).

In this blog, we will delve into two popular Shopify apps: Visually | A/B Testing & CRO and EasySell COD Form & Upsells. While both apps offer valuable features for upselling and cross-selling, Visually sets itself apart through an impressive array of options, seamless integration capabilities, and a strong focus on conversion rate optimization.

How Does Visually | A/B Testing & CRO Work?

Visually | A/B Testing & CRO is designed for e-commerce merchants who want to fine-tune their selling approach and increase the effectiveness of their upselling techniques. By leveraging A/B testing and personalization, merchants can optimize their sales funnels to improve customer engagement and conversion rates.

The app offers a no-code solution that allows users to execute full-funnel A/B tests and personalize their online store. Here’s how it works:

• Setup: Users can easily configure experiments using a visual editor. This allows merchants to create multiple variants of their store pages, such as product detail pages or checkouts, and test them against each other.
• Trigger: Customers are presented with personalized offers based on their browsing behavior and preferences as they navigate through the site.
• Conversion: When an upsell offer leads to a purchase, it is added to the customer’s cart without requiring additional payment information, creating a seamless shopping experience.

This systematic approach helps businesses boost their AOV and customer satisfaction by always showing the right products to the right customers.

Key features of Visually | A/B Testing & CRO include:

1. Unlimited A/B Testing: For e-commerce businesses, the ability to test different elements (like product descriptions, images, and upsell placements) is invaluable. This feature allows startups and small to medium businesses to understand customer preferences better.

2. Smart Personalization: This feature enables businesses to tailor the shopping experience for users based on their behavior, enhancing relevance and engagement. Large enterprises can utilize this extensively to drive strategic marketing campaigns.

3. Post-Purchase Upsells: By offering additional products after the initial purchase, businesses capitalize on customer momentum, effectively increasing their AOV.

4. No Impact on Site Speed: Unlike other solutions that may slow down site performance, Visually ensures a smooth customer experience without lag, which is crucial for maintaining customer engagement.

Hypothetical Scenario: Consider a small to medium-sized business that sells outdoor equipment. By using Visually, they could test different arrangements of upsell options for backpacks based on customer segments. After conducting a few A/B tests, they determine the best-performing option, significantly increasing their sales.

How Does EasySell COD Form & Upsells Work?

EasySell COD Form & Upsells focuses on simplifying the checkout process while enhancing revenue through upsells. By replacing the default Shopify checkout with a customized cash-on-delivery order form, EasySell helps businesses tap into the growing demand for cash transactions, particularly in regions where such payment methods are preferred.

Key features include:

1. COD Order Form: The app simplifies the payment process, making transactions smoother for those who prefer cash on delivery. This is especially beneficial for startups that target customers unfamiliar with online payment systems.

2. Automated Order Exports: Orders can be automatically exported to Google Sheets, which is useful for tracking and managing sales data and can appeal to small to medium-sized businesses looking for better organization.

3. Quantity Offers and Discounts: By facilitating quantity-based upsells and discounts directly at checkout, EasySell boosts conversions and AOV, aligning well with large enterprises that often seek higher efficiency.

However, while EasySell offers valuable features, it lacks the depth of A/B testing and extensive personalization available in Visually, which limits its effectiveness in targeted upselling strategies.

How Much Does Visually | A/B Testing & CRO Cost?

Understanding pricing is crucial for businesses aiming to select cost-effective solutions for upselling and cross-selling. Visually | A/B Testing & CRO has several pricing tiers that cater to different business needs:

• Free Plan: Ideal for those on a development store, offering 14 free days with unlimited A/B testing and upsells. This is an excellent option for startups before committing to a paid plan.

• Starter Plan ($19/month): Targets small to medium businesses with up to 200 monthly orders. It includes online support and the visual editor, making it accessible for businesses transitioning to more complex offerings.

• Growth Plan ($79/month): Suitable for businesses with higher volume, allowing up to 600 monthly orders. This plan provides advanced features around smart personalization, which becomes crucial for scaling operations.

• Prime Plan ($199/month): For larger enterprises that expect to process up to 1,500 orders monthly, the added audit feature enhances decision-making from a data perspective.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How much does EasySell COD Form & Upsells cost?

EasySell COD Form & Upsells offers three pricing tiers that cater to varying business sizes while maintaining cost-effectiveness:

• Free Forever Plan: This plan allows for 60 monthly orders, suitable for startups testing the waters. However, it has limitations in terms of order volume.

• Pro Plan ($9.95/month): Businesses routing up to 360 orders per month can benefit from this tier, which includes priority 24/7 support. This is targeted at growing businesses.

• Unlimited Plan ($24.95/month): Aimed at larger enterprises handling unlimited orders, this tier includes priority support and technical assistance, appealing to businesses seeking robust operational support.

Both cost structures highlight the flexibility needed in e-commerce. However, when considering the extensive features provided by Visually, it becomes clear that the investment aligns well with the potential for increased revenue.

Cost Analysis: Visually | A/B Testing & CRO vs. EasySell COD Form & Upsells

When comparing the pricing of both apps, it’s evident that Visually offers a more comprehensive value proposition. While EasySell presents economical prices that might appeal to startups, the limitations associated with these plans can hinder long-term growth.

Visually's tiered approach allows businesses of varying sizes to select plans that appropriately match their needs. For example, smaller businesses can start with the free plan and then easily transition into scaled pricing without losing any inherent functionalities crucial for A/B testing and personalization.

Furthermore, Visually offers the added advantage of unlimited A/B tests. This feature provides businesses with the flexibility to experiment continuously, creating a stronger foundation for establishing an effective upselling strategy.

User Reviews & Customer Support Insights

Is Visually | A/B Testing & CRO good?

Visually enjoys excellent feedback, with a stellar rating of 5 stars from 64 reviews. Users commend its intuitive platform and extensive testing capabilities. The app’s seamless integration with various tools and thorough customer support solidifies its standing as a preferred solution for optimizing upselling strategies.

Is EasySell COD Form & Upsells good?

EasySell boasts a fantastic rating of 4.9 stars from 894 reviews. Users often appreciate the straightforward implementation of the COD order form and its ability to simplify cash transactions. However, feedback may also point out a lack of advanced features compared to competitors, which could affect wider adaptability for businesses looking for robust upselling strategies.

In terms of customer support, EasySell offers 24/7 assistance, which enhances user experiences significantly. However, some criticisms may arise regarding the depth of support for complex issues. Overall, good customer support is invaluable for retaining users and driving favorable ratings.

User Preference: Visually | A/B Testing & CRO or EasySell COD Form & Upsells?

Given the average ratings, Visually | A/B Testing & CRO appears to resonate more positively with users. The 5-star rating emphasizes its effectiveness in providing a robust set of tools for upselling and personalization.

Potential reasons for the rating differences include Visually’s rich feature set, particularly in A/B testing and significant impact on customer engagement. On the other hand, EasySell’s strengths in payment processing do not match the depth Visually offers in customer profiling and testing scenarios.

Integration and Compatibility Comparison

Visually Integrations

Visually seamlessly integrates with various platforms such as Klaviyo and Okendo. This connectivity allows for streamlined operations and enhances data tracking, which provides merchants with insights necessary for informed decision-making.

EasySell COD Form & Upsells Integrations:

EasySell integrates with tools like PageFly and Google Sheets, facilitating order export and efficient management. The ease of connection with e-commerce tools can streamline operations, making it an attractive choice for businesses focusing on fast ROI.

However, comparing integration capabilities reveals a limitation for EasySell as Visually supports a wider array of tools, making it a more versatile option for scaling operations.

Conclusion

Both Visually | A/B Testing & CRO and EasySell COD Form & Upsells offer valuable solutions within the e-commerce landscape. Still, Visually stands out as the more effective, flexible, and user-centric option with its extensive A/B testing capabilities and personalization features. This makes it a powerful tool for increasing AOV and improving customer engagement.

With an impressive rating of 5 stars and a rich feature set aimed at conversion optimization, Visually is well-positioned as a top choice for merchants aiming to capitalize on upselling strategies. While EasySell has its merits, particularly in catering to cash-based transactions, the proven functionality and affordability of Visually make it a superior solution for businesses eager to grow their sales effectively.