Shopify Upsell and Cross-sell Apps: ReSell—Post Purchase Upsell vs In Cart Upsell

Table of Contents

1. Introduction
2. How Does ReSell—Post Purchase Upsell Work?
3. How Does In Cart Upsell Work?
4. How Much Does ReSell—Post Purchase Upsell Cost?
5. How Much Does In Cart Upsell Cost?
6. Cost Analysis: ReSell—Post Purchase Upsell vs. In Cart Upsell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Statistics show that upselling and cross-selling can significantly increase Average Order Value (AOV), with some businesses noting boosts as high as 30%. The use of upsell and cross-sell strategies plays a pivotal role in enhancing customer experience and improving sales results. By strategically promoting additional products and services, businesses can not only elevate customer satisfaction but also drive higher revenue.

In this blog post, we will explore two popular Shopify apps designed to maximize upselling and cross-selling: ReSell—Post Purchase Upsell and In Cart Upsell. Both applications offer unique capabilities in providing upsell and cross-sell options, seamlessly integrate with Shopify, and aim at optimizing overall performance for online merchants.

How Does ReSell—Post Purchase Upsell Work?

ReSell—Post Purchase Upsell is designed to help Shopify merchants boost their revenue through effective post-purchase upsell offers. Here’s an overview of its functionalities:

Setup: Merchants can utilize the app's intuitive interface to create tailored upsell offers based on customer purchase history.

Trigger: After completing an initial purchase, customers are presented with relevant upsell opportunities on the thank-you page, allowing them to make additional purchases without re-entering payment information.

Conversion: This streamlined process enhances customer satisfaction while increasing the AOV through easy transaction mechanisms.

Some key features of ReSell—Post Purchase Upsell include:

• Checkout and post-purchase upsell offers: Facilitate upsells after the primary purchase, ensuring customers consider additional products.
• Thank you page promotions: Capitalize on the customer’s positive after-purchase experience by presenting them with well-timed offers.
• Upselling and cross-selling widgets: Improve checkout and thank-you page interaction by integrating product suggestions.
• Personalized recommendations: Offer targeted products based on purchase trends, enhancing the relevance of upsell options.

For different sizes of businesses:

• Startups: The free plan allows new merchants to test the upselling waters with unlimited offer impressions.
• Small to Medium Businesses: The Standard plan, at $14.99/month, provides up to 250 orders, an ideal choice for growing operations.
• Large Enterprises: The Unlimited plan caters to larger-scale businesses, offering comprehensive services at $49.99/month, making it a feasible solution for heavy transaction volumes.

Imagining a boutique retailer: When a customer purchases a dress, they might be presented with recommendations for matching accessories directly after purchase. This method not only enhances the shopping experience but also encourages additional purchases.

How Does In Cart Upsell Work?

In Cart Upsell focuses on increasing AOV through tailored upsell offers presented directly within the shopping cart. This app enables merchants to personalize the upselling experience using various conditions and logic. Here’s how it functions:

Setup: Merchants can create upsell offers based on what items are in a customer's cart, optimizing the likelihood of a successful add-on sale.

Features:

• In-Cart Offer Display: Allow customers to see related products or frequently bought items while they’re finalizing their purchases.
• A/B Testing: Merchants can optimize offers by experimenting with different upsell strategies and measuring results.
• AI Auto-Offers: Implements automated suggestions based on machine learning algorithms, which can increase efficiency in upselling.

For different business sizes:

• Startups: The basic free plan limits to a single upsell offer, which can be a useful entry point.
• Small to Medium Businesses: The Shopify BASIC plan provides unlimited offers for $19.99/month, allowing greater flexibility.
• Large Enterprises: The Shopify ADVANCED plan at $59.99/month suits businesses with significant sales volume, offering robust data analytics.

For example, a gadget retailer might suggest chargers or accessories when customers add a new phone to their cart, presenting a seamless upselling solution that benefits both parties.

How Much Does ReSell—Post Purchase Upsell Cost?

Considering the cost of solutions is vital for improving upsell and cross-sell strategies. ReSell—Post Purchase Upsell offers various pricing tiers to cater to different business needs:

• Pay as you go – Free to Install: Ideal for startups testing the waters with unlimited offer impressions and basic support, providing them a risk-free way to explore upselling options.

• Standard Plan ($14.99/month): This is better suited for small to medium businesses with up to 250 monthly orders, offering unlimited impressions and funnel analytics.

• Professional Plan ($24.99/month): Here, you can cater to larger volumes, accommodating up to 1,000 orders/month with premium support, ideal for scaling operations.

• Unlimited Plan ($49.99/month): For enterprises, this plan provides no additional charges and unlimited offers, coupled with dedicated support.

Additional Costs: There are no hidden fees associated with these tiers.

“It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does In Cart Upsell Cost?

In the realm of upselling and cross-selling, cost-effectiveness is paramount. Here's a breakdown of the pricing for In Cart Upsell, which has various tiers:

• Free Plan: Limited to only one upsell offer and includes a watermark, primarily ideal for small businesses testing the app without commitment.

• Shopify BASIC Plan ($19.99/month): Targets small to medium businesses with unlimited orders and offers, focusing on detailed analytics and conditional logic for greater selling potential.

• SHOPIFY Plan Users ($29.99/month): More features become available, supporting various revenue streams for growing businesses which require comprehensive solutions.

• Shopify ADVANCED ($59.99/month): Aimed towards larger enterprises needing expansive upsell solutions across their products and high conversion efficiency.

Similar to ReSell—Post Purchase Upsell, there are no hidden costs, keeping budgeting straightforward for users.

Cost Analysis: ReSell—Post Purchase Upsell vs. In Cart Upsell

Comparing pricing, ReSell—Post Purchase Upsell offers greater flexibility with its tiered structures. Each tier aligns well with businesses of varying sizes, giving customers significant value for money. On the other hand, In Cart Upsell's premium tiers, while feature-rich, tend to project higher overall costs for similar services.

ReSell’s emphasis on unlimited offer impressions, particularly at no cost, may be particularly attractive for startups and small businesses looking to maximize value without incurring overheads.

User Reviews & Customer Support Insights

Is ReSell—Post Purchase Upsell Good?

ReSell—Post Purchase Upsell boasts an impressive 5-star rating with positive reviews focusing on its ease of use, thorough integration capabilities, and effectiveness in raising AOV. Users commend its seamless operation in enhancing their post-purchase processes, while the active customer support team further amplifies its reputation.

Is In Cart Upsell Good?

With an average rating of 4.8 stars from 976 reviews, In Cart Upsell is also well-regarded. Users often appreciate its intuitive interface but sometimes flag the limitations of the free plan. Given its features, it serves effective upselling strategies; however, the customer support experience might not be as praised.

User Preference: ReSell—Post Purchase Upsell or In Cart Upsell?

ReSell—Post Purchase Upsell leads the way as the favored app based on user ratings, reflecting its strong capabilities in offering diverse customer solutions. Its simplicity, effectiveness, and ongoing support make it standout in the competitive landscape of upselling apps.

Integration and Compatibility Comparison

ReSell—Post Purchase Upsell Integrations

ReSell integrates seamlessly with Shopify’s checkout process, enabling automated upselling without disrupting the purchase experience. Its compatibility enhances function across multiple platforms, ensuring that users can track performance efficiently.

In Cart Upsell Integrations:

In Cart Upsell primarily integrates with cart pages, AJAX carts, and product pages, facilitating convenience in promoting products. Users report the integrations are intuitive but can lack the breadth seen in other apps.

Conclusion

While both ReSell—Post Purchase Upsell and In Cart Upsell provide valuable upselling solutions, ReSell—Post Purchase Upsell emerges as the better choice. With user-friendly design approaches, comprehensive feature offerings, and a competitive pricing structure, it is a particularly strong option for businesses seeking to maximize AOV and enhance customer experiences.

With an outstanding 5-star rating and backing from a dedicated support team, ReSell proves to be a great ally for any Shopify merchant looking to optimize their sales strategy and leverage the power of upselling effectively.