Shopify Upsell and Cross-Sell Apps: OnVoard Product Recommender vs Frequently Bought Together

Table of Contents

1. Introduction
2. How Does OnVoard Product Recommender Work?
3. How Does Frequently Bought Together Work?
4. How Much Does OnVoard Product Recommender Cost?
5. How Much Does Frequently Bought Together Cost?
6. Cost Analysis: OnVoard Product Recommender vs. Frequently Bought Together
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Statistics reveal that upselling and cross-selling can boost revenue by 10 to 30%. These strategies are crucial for enhancing customer experiences and driving sales growth in e-commerce. Entry-level tools can significantly impact how businesses capitalize on these potential gains, making upsell and cross-sell apps invaluable assets for any Shopify store.

In this blog post, we’ll delve into two popular Shopify apps—OnVoard Product Recommender and Frequently Bought Together. Both apps provide unique functionalities designed to improve the upselling and cross-selling process, making it seamless for merchants to boost Average Order Value (AOV) while creating a better shopping experience. Their ease of integration and positive user feedback further emphasize their importance in the Shopify ecosystem.

How Does OnVoard Product Recommender Work?

The OnVoard Product Recommender stands out for its focused approach to enhancing product recommendations beyond simple displays. It employs advanced social proof elements, such as “25% of customers bought this together,” to create compelling reasons for customers to add more products to their carts.

Key Features

1. Style Editor:

   • Utility: Merchants can customize how recommendations appear based on their store design. This feature allows businesses of all sizes—from startups to large enterprises—to maintain brand consistency.
   • Example Use: A small boutique can style recommendations to match their aesthetic, ensuring a cohesive shopping experience.

2. Meta Labels:

   • Utility: Using social proof can effectively persuade customers. With this feature, businesses can boost their recommendations' appeal by incorporating relevant customer behaviors and preferences.
   • Example Use: An online electronics store can use Meta Labels to show, “Best Rating: 4/5 from Customers,” enhancing credibility and prompting more sales.

3. Revenue Tracking:

   • Utility: This feature allows users to identify revenue generated from recommendations, crucial for measuring effectiveness.
   • Example Use: Large enterprises can analyze which recommendations lead to sales, helping them shift marketing strategies efficiently.

4. Analytics:

   • Utility: Users can access analytics to analyze the top-performing recommendations. This insight can guide merchandising strategies, targeting specific products based on customer interest.
   • Example Use: SME retailers can refine product selection in campaigns, ultimately enhancing engagement and sales.

5. Filtering:

   • Utility: This feature lets users filter out products based on criteria such as rating and quantity.
   • Example Use: An e-commerce store selling fashion can exclude items with low ratings from recommendations, focusing instead on high-quality selections.

This suite of features positions OnVoard Product Recommender as an ideal choice for businesses that seek to diversify and personalize their upsell and cross-sell offerings, ultimately driving customer engagement more effectively.

How Does Frequently Bought Together Work?

Frequently Bought Together takes a user-friendly approach to upselling products by allowing customers to buy related items with just one click. This app was designed to replicate an Amazon-like feature, enhancing the shopping experience substantially.

Key Features

1. AI-Driven Recommendations:

   • Utility: Engaging smart algorithms analyze customer behavior over time to generate personalized recommendations, maximizing conversion rates.
   • Example Use: A startup selling kitchen supplies can benefit from this by automatically suggesting utensils alongside pots, increasing the likelihood of multiple purchases.

2. Bundle Discounts:

   • Utility: This feature allows merchants to create attractive product bundles with discounted rates, presenting purchase incentives for customers.
   • Example Use: A medium-sized online gift shop could bundle popular gift items, promoting sales during holiday seasons.

3. Customization Options:

   • Utility: Merchants can customize the appearance of bundled products to match their overall theme and brand identity.
   • Example Use: An established beverage company can easily integrate the app into their existing aesthetic, creating a seamless shopping journey.

4. Out-Of-The-Box Styles:

   • Utility: Frequently Bought Together offers pre-made styles that fit easily into various themes, reducing setup time.
   • Example Use: New businesses can deploy the app quickly, allowing them to focus on other aspects of their marketing.

Both apps have their strengths, but OnVoard Product Recommender is more aligned with businesses looking for advanced customization and social proof strategies.

How Much Does OnVoard Product Recommender Cost?

Cost-effectiveness is vital in any e-commerce endeavor. The pricing structure of OnVoard Product Recommender is straightforward:

Pricing Overview

• Basic Plan: $14.90 per month
  • Features: Unlimited pageviews, access to all app functionalities including style editor and analytics.
  • Limitations: Moderate support features compared to enterprise options.
  • Target Audience: Ideal for startups and small to medium businesses looking to enhance their upselling and cross-selling capabilities without overspending.

It’s crucial to note that additional costs for premium support might apply, but flexibility in pricing can accommodate various business needs.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Frequently Bought Together Cost?

Frequently Bought Together also emphasizes value in its pricing strategy, making it accessible for various businesses.

Pricing Overview

• Free Plan: Ideal for development stores, allowing testing without financial commitment.
• Unlimited Plan: $19.99 per month
  • Features: Unlimited products, orders, and traffic, alongside robust customer support.
  • Limitations: Higher cost may deter startups.
  • Target Audience: Primarily geared toward growing businesses and established enterprises.

Both apps provide crucial insights into managing costs effectively while optimizing upselling and cross-selling strategies.

Cost Analysis: OnVoard Product Recommender vs. Frequently Bought Together

When examining the pricing of both applications, a significant distinction arises. While Frequently Bought Together offers a free option, it lacks the personalized advantages provided by OnVoard's singular plan at $14.90.

Promotional strategies often vary, and while Frequently Bought Together focuses on broad accessibility, OnVoard Product Recommender allows businesses to customize their UPSell and cross-sell experiences at a lower entry point. This renders OnVoard Product Recommender the more cost-effective choice as it provides essential features directly targeting effective customer interactions.

User Reviews & Customer Support Insights

Is OnVoard Product Recommender good?

OnVoard Product Recommender enjoys a stellar rating of 5 stars from 64 reviews. Many users appreciate its user-friendly design and performance. Customers often highlight the ease of integration and customization options, which empower users to create highly targeted marketing strategies.

Is Frequently Bought Together good?

Frequently Bought Together holds an impressive average rating of 4.9 stars from over 2400 reviews. Users frequently commend its effective product bundling capabilities and seamless integration within the Shopify platform. Customers might appreciate the extensive functionalities but may also express concerns regarding potential limitations in design customization.

User Preference: OnVoard Product Recommender or Frequently Bought Together?

Despite the positive feedback for both apps, OnVoard Product Recommender stands out with its perfect rating of 5 stars, suggesting a higher level of user satisfaction. The advanced features tailored for unique upsell strategies contribute to its superior position. The differential in ratings suggests that businesses seeking comprehensive and customizable upsell solutions would benefit more from OnVoard.

Integration and Compatibility Comparison

OnVoard Product Recommender Integrations

OnVoard Product Recommender integrates seamlessly with various Shopify functionalities, enhancing overall user experience without excessive complexity.

Frequently Bought Together Integrations

This app provides integration with major review platforms such as Yotpo, Judge.me, and Loox. These integrations facilitate enhanced reviews and offer merchants more options to optimize their product visibility. However, the reliance on these integrations may limit some customization options available in OnVoard.

Conclusion

In the landscape of upsell and cross-sell solutions, both OnVoard Product Recommender and Frequently Bought Together present powerful alternatives for e-commerce merchants. However, OnVoard emerges as the more effective choice, thanks to its user-friendly design, comprehensive feature set, and personalized approach to product recommendations. Supported by its perfect 5-star rating, OnVoard Product Recommender demonstrates its potential to increase average order value and foster a unique shopping experience tailored for each customer.

Adopting OnVoard not only simplifies the upselling process but also enhances customer engagement, ultimately making it the superior solution for Shopify businesses.