Shopify Upsell and Cross-sell Apps: MLV Recently Viewed Products vs In Cart Upsell

Table of Contents

1. Introduction
2. How Does MLV Recently Viewed Products Work?
3. How Does In Cart Upsell Work?
4. How Much Does MLV Recently Viewed Products Cost?
5. How much does In Cart Upsell cost?
6. Cost Analysis: MLV Recently Viewed Products vs. In Cart Upsell
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that implementing effective upsell and cross-sell strategies can significantly boost your online store's revenue? Statistics show that up to 30% of revenue in e-commerce comes from upselling and cross-selling practices. With the right tools, businesses can enhance their customer experience while simultaneously increasing their average order value (AOV).

In the realm of Shopify apps, MLV Recently Viewed Products and In Cart Upsell emerge as powerful solutions designed to elevate the upselling and cross-selling experience. Both applications offer various functionalities and integrations, which positions them as valuable modifications to any Shopify store. However, a closer look reveals that MLV Recently Viewed Products may provide a more streamlined and effective way to enhance customer interactions and drive sales.

How Does MLV Recently Viewed Products Work?

MLV Recently Viewed Products is an intuitive app that automatically displays recently viewed items across your store. This functionality serves to eliminate the frustration customers face when searching for products they previously browsed. Here's how it works:

Setup

The setup process is straightforward. Store owners can easily configure which pages will display the recently viewed products, such as home, collection, and cart pages.

Trigger

Once a customer views a product, MLV Recently Viewed Products captures this activity and displays these items in a dedicated section, making it simple for users to revisit choices without extensive searching.

Conversion

The app supports the display of up to ten recently viewed items, facilitating an expedited decision-making process. Customers can seamlessly navigate their history, which is likely to enhance engagement and, ultimately, conversions.

Features Breakdown

1. Customization of Display Pages:
Store owners have the freedom to choose where recently viewed items will appear. This feature caters to different business types and sizes by allowing tailored placements that best suit their specific layouts.

2. Position Configuration:
You can determine the exact position of the widget, helping businesses integrate the feature seamlessly into their existing store design.

3. Title Customization:
Customizing the title text of the widget can help in aligning it with the store's branding, further elevating the user experience.

These features are valuable for a variety of businesses:

• Startups: The intuitive design is easy to set up, offering quick enhancements to their product visibility.
• Small to Medium Enterprises (SMEs): They can leverage the customization options without overwhelming technical requirements.
• Large Enterprises: The flexibility and adaptability to integrate the widget into scalable design layouts make it an ideal choice.

Hypothetical Scenarios

Consider a customer who views several items over a shopping session. Later, they decide to navigate away from the site but remember a product they liked. Upon returning, they are greeted with the recently viewed items, increasing the likelihood of conversion. Such capabilities show the practical impact of MLV Recently Viewed Products in enhancing upselling and cross-selling opportunities.

How Does In Cart Upsell Work?

In Cart Upsell operates quite differently, focusing on maximizing AOV within the shopping cart process. It prompts customers with targeted product suggestions while they are actively engaged in checking out:

Setup

Similar to MLV, In Cart Upsell has a straightforward setup, allowing for quick integration and configuration of upsell options.

Trigger

The app displays upsell offers based on identified customer behavior and product combinations, enhancing their shopping experience within the cart.

Conversion

With features like AI auto-offers and A/B testing, users are presented with personalized product suggestions, aimed at nudging them toward additional purchases.

Features Breakdown

1. Unlimited Offers:
Both plans allow for unlimited upsells, which is essential for businesses that have a wide range of products.

2. Trigger Configuration:
Store owners can set conditional rules for when to prompt their upsell offers, which can help target customers more effectively.

3. Analytics Dashboard:
Analytical insights form the backbone of the application, offering a clear picture of what's working and areas for improvement.

This variety of functionalities serves different businesses:

• Startups: A likely go-to for testing limited offers without large initial costs.
• SMEs: A robust feature set allows them to explore extensive upselling opportunities.
• Large Enterprises: The intelligent analytics offer deeper insights for refined strategies.

How Much Does MLV Recently Viewed Products Cost?

Cost-effective solutions are essential for any business aiming to optimize their upsell and cross-sell strategies, allowing them to invest wisely while maximizing value. MLV Currently Viewed Products offers a single plan that is both affordable and rich in functionality.

Pricing Tier: PRO Plan

• Price: $9.95 / month
• Features:
  • Display recently viewed products on all pages.
  • Customize display placements and widget titles.
  • Support for up to ten products.
• Limitations: This plan does not offer multiple pricing tiers, which might be a consideration for tiered service options.
• Target Audience: This plan is ideal for startups and small to medium businesses, providing essential features at a reasonable price.
• Additional Costs: No extra fees are indicated for this tier.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How much does In Cart Upsell cost?

In Cart Upsell also offers a range of pricing tiers, catering to various business scales and needs:

Pricing Tiers:

1. Free Plan:

   • Price: Free
   • Features: One upsell offer and a watermark.
   • Limitations: Very limited offering; only one upsell is allowed.
   • Target Audience: Best for startups that are just testing the waters with upsells.
   • Additional Costs: None associated with the free tier.

2. Shopify BASIC Plan:

   • Price: $19.99 / month
   • Features: Unlimited offers, A/B testing, and AI auto-offers.
   • Limitations: May be considered expensive for businesses just starting out.
   • Target Audience: Suitable for small to medium enterprises ready to explore upsell potential.
   • Additional Costs: None mentioned.

3. Shopify Plan Users:

   • Price: $29.99 / month
   • Features: Equivalent to the BASIC plan but includes enhanced support.
   • Limitations: Higher pricing might deter smaller stores.
   • Target Audience: Good for growing businesses wanting more tailored support.
   • Additional Costs: None mentioned.

4. Shopify ADVANCED Plan:

   • Price: $59.99 / month
   • Features: Comprehensive analytics and advanced options.
   • Limitations: Price could be quite high for smaller operations.
   • Target Audience: Large enterprises looking for robust features.
   • Additional Costs: None mentioned.

Cost Analysis: MLV Recently Viewed Products vs. In Cart Upsell

When analyzing the pricing structures, MLV Recently Viewed Products has a clear edge. While In Cart Upsell provides multiple options, the single pricing tier from MLV is not only affordable but offers immense value for startups and small businesses. This simplicity can significantly reduce the complexity involved in traders' decision-making.

Moreover, while In Cart Upsell is more feature-rich, it comes with a higher price tag that might not be justifiable for smaller stores. MLV’s pricing strategy appears to be focused on accommodating smaller businesses, providing essential functionalities without the risk of overspending.

User Reviews & Customer Support Insights

Is MLV Recently Viewed Products good?

MLV Recently Viewed Products has a stellar rating of 5 stars from 64 reviews. Users frequently praise its ease of use and the immediate impact of increased customer engagement on their stores.

Is In Cart Upsell good?

With a respectable rating of 4.8 stars from 976 reviews, In Cart Upsell impresses many users with its extensive capabilities. However, the multitude of features could introduce complexity, leading to mixed feelings about the learning curve associated with the application.

Customer Support Feedback: Good customer support is critical for user satisfaction. Although there are no specific mentions of support experiences within the app's description, the overall rating suggests a decent level of customer satisfaction.

User Preference: MLV Recently Viewed Products or In Cart Upsell?

When comparing average ratings, MLV Recently Viewed Products shines with its perfect score, indicating higher user satisfaction. This could be attributed to its streamlined features that are easy to implement, especially for smaller businesses. Conversely, while In Cart Upsell offers a broad feature set, the complexity may drag its user satisfaction lower. Hence, MLV Recently Viewed Products may be considered a better solution in this comparison.

Integration and Compatibility Comparison

MLV Recently Viewed Products Integrations

Currently, MLV Recently Viewed Products is designed to work seamlessly with Shopify, making it effortless to plug into existing stores without hassle.

In Cart Upsell Integrations

In Cart Upsell integrates with several tools and platforms including Product Customizer, Weglot, Preorder Now, Trackify X, Loox, and Pagefly. This network enhances the functionality of upselling within various environments.

Having multiple integrations does add complexity; however, MLV’s simplicity may resonate better with users looking for an uncomplicated experience without the need for an extensive ecosystem.

Conclusion

While both MLV Recently Viewed Products and In Cart Upsell present robust solutions for enhancing upsell and cross-sell opportunities, MLV Recently Viewed Products stands out. Its user-friendly design, cost-effective pricing model at just $9.95 a month, and stellar five-star rating make it a superior choice. In comparison, In Cart Upsell, despite its strengths, may not deliver the same level of satisfaction or value for smaller businesses. Ultimately, MLV Recently Viewed Products is a proven, manageable, and effective option for those looking to boost their online sales.