Shopify Upsell and Cross-sell Apps: MLV Recently Viewed Products vs Frequently Bought Together

Table of Contents

1. Introduction
2. How Does MLV Recently Viewed Products Work?
3. How Does Frequently Bought Together Work?
4. How Much Does MLV Recently Viewed Products Cost?
5. How Much Does Frequently Bought Together Cost?
6. Cost Analysis: MLV Recently Viewed Products vs. Frequently Bought Together
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of e-commerce, upselling and cross-selling strategies are more crucial than ever. Research indicates that increasing customer retention rates by just 5% can lead to an increase in profits of between 25% and 95%. This underscores the importance of well-implemented upsell and cross-sell strategies, as they not only enhance customer experiences but also contribute significantly to a business's bottom line.

To aid in these strategies, Shopify offers various apps designed to enhance customer engagement and sales potential. Among these, MLV Recently Viewed Products and Frequently Bought Together stand out due to their different approaches to upselling and cross-selling. Both apps are easy to integrate and aim to elevate customer satisfaction while driving higher sales, but they do so in unique ways.

How Does MLV Recently Viewed Products Work?

MLV Recently Viewed Products operates by automatically showcasing the items a customer has viewed on the website. This feature helps to minimize the time spent searching for previously viewed products, thereby enhancing the overall shopping experience.

The app provides businesses with several key features:

• Customizable Display Options: Merchants can choose exactly where on their site to display the recently viewed products, ensuring that the information is both relevant and easily accessible.
• Control Over Product Quantity: Users can display up to ten recently viewed products, keeping customer focus directed and encouraging potential re-visits.
• Widget Customization: There's flexibility in customizing the title text of the widget, allowing businesses to align the display with their branding.

These features are particularly beneficial for businesses of all sizes. For startups, the app’s uncomplicated setup can provide an easy entry point into upselling. Small to medium businesses can capitalize on the ability to customize and refresh their offerings. For larger enterprises, the automatic integration of recently viewed products can significantly improve customer engagement by keeping desirable products prominently in sight.

For instance, a fashion retailer could use MLV Recently Viewed Products to display items a customer previously browsed, allowing them to quickly return to those items, which can lead to increased conversions. By seamlessly integrating this product-focused strategy, businesses can enhance the shopping experience and transform curiosity into sales.

How Does Frequently Bought Together Work?

Frequently Bought Together focuses on encouraging purchases through product recommendations based on customer behaviors. This tool aims to mirror the upselling techniques typically used by major online retailers like Amazon, effectively increasing average order values.

Key features include:

• AI-Driven Recommendations: Leveraging an advanced recommendation algorithm, the app suggests products that are frequently purchased together, enhancing the upsell potential.
• Customizable Bundles: Merchants can finely tune the recommendations to create bespoke product bundles tailored to their customer base.
• Discounts on Bundles: The app allows the inclusion of various discount options that can incentivize customers to purchase more items together.

This functionality is advantageous across the spectrum of businesses. Startups can utilize the free plan during development stages, which allows them to test the app before fully implementing it. Small to medium businesses can benefit from the intelligent recommendations to cultivate a more personalized shopping experience. Larger businesses, meanwhile, can leverage the robust features to drive significant upsell opportunities.

Consider an electronics retailer utilizing Frequently Bought Together to bundle phone cases with phones, presenting this option to customers shopping for a new device. By showcasing synergistic products, this app enhances the likelihood of increased transactions.

How Much Does MLV Recently Viewed Products Cost?

Cost-effectiveness is key when evaluating upsell and cross-sell solutions. MLV Recently Viewed Products offers a straightforward pricing plan that can cater to various business needs.

• Plan: PRO
  • Price: $9.95 per month
  • Features: This plan includes the essential functionalities such as customizable product displays and control over widget positioning.
  • Limitations: The basic plan only provides one pricing tier, which may not offer additional advanced features that larger enterprises might seek.
  • Target Audience: This plan is ideal for startups and small to medium-sized businesses looking for a cost-effective way to enhance their customer experience.
  • Additional Costs: There are no additional costs associated with this tier.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Frequently Bought Together Cost?

Frequently Bought Together has a pricing model that encourages accessibility while providing powerful upselling options.

• Plan: Unlimited
  • Price: $19.99 per month
  • Features: This flat fee allows for an unlimited number of products, orders, and traffic, facilitating larger businesses to scale effectively.
  • Limitations: The free tier is restricted to development environments and trial periods, which might limit exposure for new businesses.
  • Target Audience: This plan serves well for small to medium businesses ready to scale and capitalize on upselling.
  • Additional Costs: There are no hidden fees, ensuring predictability in budgeting.

Cost-effective solutions are integral to enhancing upsell and cross-sell strategies, and while Frequently Bought Together offers a robust plan, MLV Recently Viewed Products provides a more affordable entry point for businesses just starting out.

Cost Analysis: MLV Recently Viewed Products vs. Frequently Bought Together

When comparing the pricing models of both apps, MLV Recently Viewed Products stands out as the more cost-efficient solution for a broader range of business sizes.

While Frequently Bought Together provides a powerful toolset at a higher price point, MLV Recently Viewed Products delivers essential functionalities at a more accessible price, making it particularly appealing for startups and smaller businesses. Furthermore, its pricing structure is straightforward and allows users to gauge their investment without the concern of hidden fees.

Businesses looking for robust upsell and cross-sell solutions that are budget-friendly may find MLV Recently Viewed Products to be the better option.

User Reviews & Customer Support Insights

Is MLV Recently Viewed Products good?

MLV Recently Viewed Products boasts an impressive 5-star rating from 64 reviews. Users commonly appreciate the app's simplicity and efficiency in enhancing customer engagement through streamlined recently viewed products.

Is Frequently Bought Together good?

Frequently Bought Together, with a 4.9-star rating from over 2423 reviews, is generally well-regarded for its effectiveness in driving sales through intelligent product recommendations. Users often recognize its capability to suggest complementary products, although some may find the pricing slightly steep for startups.

Customer support is pivotal in maintaining high ratings among users. While both apps receive positive feedback on their usability, responsive customer support enhances the overall experience for users navigating any challenges they encounter.

User Preference: MLV Recently Viewed Products or Frequently Bought Together?

With MLV Recently Viewed Products holding a slight edge in terms of user ratings, it suggests a standout experience in user satisfaction. The distinct features and approach of MLV Recently Viewed Products resonate well with smaller businesses seeking impactful engagement without breaking their budget.

Potential reasons for this preference may include MLV's simplicity and its focus on showcasing previously viewed items, which directly caters to user familiarity. In contrast, users of Frequently Bought Together may appreciate complex upselling options but also reflect on their pricing structure.

Integration and Compatibility Comparison

MLV Recently Viewed Products Integrations

MLV Recently Viewed Products shines with its straightforward integration into Shopify stores. Businesses can easily implement it without complications, ensuring that their site’s aesthetic remains intact while enhancing functionality.

Frequently Bought Together Integrations:

Frequently Bought Together integrates with various tools, including Shopify POS, multiple review platforms, and analytics tools. These integrations provide users with enhanced functionality and insights into customer behaviors, ultimately aiding in better inventory and sales strategies.

Conclusion

In summary, both MLV Recently Viewed Products and Frequently Bought Together offer compelling solutions for businesses aiming to enhance their upsell and cross-sell efforts. However, MLV Recently Viewed Products showcases a more user-friendly and cost-effective approach, boasting a higher user satisfaction rating. For businesses looking for an easy way to engage customers and boost sales without incurring substantial costs, MLV Recently Viewed Products emerges as the preferable choice.