Shopify Upsell and Cross-Sell Apps: MLV Recently Viewed Products vs. EComposer Landing Page Builder

Table of Contents

1. Introduction
2. How Does MLV Recently Viewed Products Work?
3. How Does EComposer Landing Page Builder Work?
4. How Much Does MLV Recently Viewed Products Cost?
5. How Much Does EComposer Landing Page Builder Cost?
6. Cost Analysis: MLV Recently Viewed Products vs. EComposer Landing Page Builder
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the e-commerce landscape, effective upselling and cross-selling can significantly impact a business's revenue. Studies show that businesses with robust upsell and cross-sell strategies can boost their average order value (AOV) by as much as 30%. Upsell and cross-sell apps play a crucial role in this strategy, enhancing the shopping experience and increasing sales conversions. In this blog, we will focus on two popular Shopify apps: MLV Recently Viewed Products and EComposer Landing Page Builder. Both apps offer unique capabilities focused on maximizing sales, ease of integration, and overall user experience.

How Does MLV Recently Viewed Products Work?

MLV Recently Viewed Products is designed specifically to enhance the user experience by displaying products that customers have recently viewed. This seamless integration helps in prompting purchases without users having to search extensively for products they were interested in previously. Below are the key features and their implications for various business sizes.

• Automatic Display: MLV Recently Viewed Products automatically shows recently viewed items across key pages such as Home, Collections, Products, and Cart. This feature is crucial as it allows customers quick access to previously viewed items, enhancing their journey and decreasing drop-offs.

• Customizable Settings: Users can customize where and how recently viewed products are displayed. This level of customization ensures that businesses can match the app with their branding and layout preferences, making it suitable for startups looking to establish their identity or larger enterprises wanting to maintain brand consistency.

• Limited Item Display: The app allows the display of up to ten recently viewed products, a feature that provides enough variety without overwhelming the customer. This is important as it balances user engagement with cognitive load, appealing to all business sizes.

• Text Customization: Merchants can tailor the displayed widget title, creating a personalized touch that can resonate with customers. Such customization can be particularly beneficial for small to medium businesses aiming to make their branding more relatable.

The utility of these features is evident. For example, a small online clothing store can display recently viewed outfits to users, making it easy for them to revisit and purchase items from a previous visit. For larger enterprises like electronic retailers, showcasing recently viewed gadgets can help maintain customer interest and encourage additional purchases.

How Does EComposer Landing Page Builder Work?

EComposer Landing Page Builder takes a broader approach by enabling merchants to build a variety of pages using a simple drag-and-drop interface. This app is not just limited to upselling but can effectively facilitate rich promotional opportunities on various types of pages.

• Multi-Page Capability: EComposer allows merchants to build different types of pages—from landing pages to product pages—enabling the dynamic promotion of products through numerous entry points. This feature is particularly advantageous for startups looking to create an online presence with effective marketing strategies.

• Easy-to-Use Interface: The live drag-and-drop editor simplifies the page-building process for non-technical users. This accessibility is appealing to all business sizes, from small startups to large enterprises, lowering the barrier to entry for effective page design.

• Design Library: EComposer includes a library of page layouts and section templates, which can save merchants considerable time. This is valuable for small businesses aiming to establish professional-grade pages quickly and efficiently.

• Built-In Extensions: The inclusion of various extensions, such as Ajax Cart and cross-selling features, can significantly enhance product visibility and facilitate upsells directly on product pages, a vital element for businesses of all sizes.

The aggregate benefits of these features can be seen in various scenarios, such as a small tech shop using EComposer to create an eye-catching landing page for a new gadget while subtly upselling related accessories. In contrast, larger retailers can utilize these tools to create sophisticated marketing campaigns across multiple categories.

How Much Does MLV Recently Viewed Products Cost?

When considering upsell and cross-sell apps, finding cost-effective solutions is paramount. MLV Recently Viewed Products is priced at $9.95 per month for its PRO plan, making it an attractive option for businesses looking to improve customer engagement without a heavy financial burden.

• Price: $9.95 per month.
• Features: The PRO plan includes customizable display options, a widget that showcases recently viewed products, and the ability to alter the title text for branding consistency.
• Limitations: This plan does not include multiple pricing tiers or additional features; it is essentially a single offering focused on its core functionality.
• Target Audience: This pricing tier is ideally suited for small to medium businesses, allowing them to leverage upselling strategies effectively without significant investment.
• Additional Costs: There are no noted additional costs with this app.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does EComposer Landing Page Builder Cost?

EComposer presents multiple pricing tiers to accommodate various business needs:

• Free Tier: This plan offers basic features, allowing access to live one page with 10 design templates amongst other features. It's a great entry-point for startups.

• Standard Plan ($19/month): Suited for growing businesses, it permits the creation of 15 pages and includes additional functionalities such as 24/7 live chat support.

• Pro Plan ($39/month): Well-suited for established businesses, it allows the creation of 50 pages and introduces advanced features like AI content generation.

• Premium Plan ($99/month): Designed for larger enterprises, it offers unlimited pages and access to all templates and advanced features.

Each pricing tier provides a step up in capabilities, aligning well with different growth phases of businesses. However, the tiered pricing structure can result in escalating costs, especially for larger businesses.

Cost Analysis: MLV Recently Viewed Products vs. EComposer Landing Page Builder

The cost analysis reveals that MLV Recently Viewed Products is significantly more cost-efficient, especially for small to medium businesses. MLV’s flat fee of $9.95 per month offers excellent value for merchants strictly focused on boosting their upsell and cross-sell strategies. In contrast, EComposer’s pricing can escalate quickly with added functionalities that may not be necessary for every merchant.

While EComposer provides a multitude of features, many of which are welcome for businesses that require extensive page customizations, MLV Recently Viewed Products remains focused on its core offering, making it a clearer choice for companies primarily aiming to optimize their cross-sell and upsell strategies in an economical way.

User Reviews & Customer Support Insights

Is MLV Recently Viewed Products Good?

MLV Recently Viewed Products has built a positive reputation with users appreciating its straightforward functionality and user-friendly interface. The app maintains an impressive 5-star rating from 64 reviews, reflecting high user satisfaction.

Is EComposer Landing Page Builder Good?

EComposer Landing Page Builder also boasts a 5-star rating but from a much larger user base of 4039 reviews. While this high rating suggests significant user appreciation, there is a wider array of feedback to consider, ranging from its extensive features to the ease of use. Customers likely value its versatility, though some might find the multitude of functions overwhelming initially.

Customer support is pivotal to user retention and satisfaction. EComposer offers 24/7 live chat assistance, enabling prompt resolution of issues, which can significantly enhance the overall user experience.

User Preference: MLV Recently Viewed Products or EComposer Landing Page Builder?

Comparing the average ratings, MLV Recently Viewed Products shines brightly, specifically due to its straightforward and focused offering. While both apps maintain exceptional ratings, MLV’s dedicated functionality for recently viewed products is designed to optimize the upsell and cross-sell process seamlessly.

Users may prefer MLV Recently Viewed Products for its simplicity and effectiveness in achieving specific sales goals without the extraneous features that EComposer offers, making it a better solution for businesses solely focused on enhancing their sales through effective product visibility.

Integration and Compatibility Comparison

CartHook Post Purchase Upsell Integrations

CartHook integrates effectively with platforms like Shopify Checkout and benefits from comprehensive data analysis tools, allowing for seamless payment processing.

EComposer Landing Page Builder Integrations:

EComposer Landing Page Builder supports integrations with a broad spectrum of tools, including Checkout, Klaviyo, and many others. These integrations enhance the app’s functional capability by allowing businesses to utilize their existing tools efficiently while maximizing sales potential through curated page design.

Overall, MLV Recently Viewed Products focuses on essential integrations that enhance its core functionality, while EComposer provides expansive tools thereby offering a greater range of customization for those who need it.

Conclusion

In conclusion, both MLV Recently Viewed Products and EComposer Landing Page Builder offer powerful options for enhancing upselling and cross-selling strategies in e-commerce. However, MLV Recently Viewed Products stands out as a more cost-effective, user-friendly solution tailored specifically for boosting customer engagement and driving sales.

With its flat-rate pricing and exceptional features focused directly on enhancing the upsell process, MLV is particularly appealing for small to medium businesses. While EComposer boasts a plethora of features and functionalities, its complexity and higher pricing may not be suitable for all. Ultimately, for merchants looking for an effective and straightforward upsell and cross-sell solution, MLV Recently Viewed Products truly represents the better choice.