Shopify Upsell and Cross-sell Apps: MLV Recently Viewed Products vs Boost AI Search & Filter

Table of Contents

1. Introduction
2. How Does MLV Recently Viewed Products Work?
3. How Does Boost AI Search & Filter Work?
4. How Much Does MLV Recently Viewed Products Cost?
5. How Much Does Boost AI Search & Filter Cost?
6. Cost Analysis: MLV Recently Viewed Products vs. Boost AI Search & Filter
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the competitive landscape of e-commerce, upselling and cross-selling are essential strategies that can significantly enhance sales performance. Research indicates that a mere 20% increase in customer retention can lead to a 100% increase in profit. As such, selecting the right tools to optimize these strategies is crucial for businesses aiming to maximize their conversion rates and customer engagement.

Upsell and cross-sell apps serve as invaluable allies in this pursuit, enhancing customer experiences and facilitating smooth purchasing decisions. In this article, we will compare two such popular apps: MLV Recently Viewed Products and Boost AI Search & Filter. Each boasts capabilities that aim to improve upsell and cross-sell opportunities, integrate seamlessly with Shopify, and positively impact user experience.

How Does MLV Recently Viewed Products Work?

MLV Recently Viewed Products focuses on displaying products that customers have recently engaged with, thereby facilitating quicker purchasing decisions.

Setup: Merely integrating this app into your Shopify store allows it to automatically track and display products viewed by customers across various pages on the site, including Home, Collections, and Cart pages.

Functionality: The app enables customized options, allowing businesses to select where and when the recently viewed products appear. You have the ability to display up to ten products at a time, ensuring that customers can quickly revisit items of interest without the need to search again. This feature not only enhances user experience but is particularly advantageous for customers who may want to make impulsive purchases based on their browsing history.

Target Audience: This app is well-suited for a range of businesses, from startups looking for straightforward upsell options to larger enterprises needing refined capabilities. For instance, small to medium-sized businesses might benefit from the app's simplicity and effectiveness, while larger businesses can utilize the customization features to strengthen brand identity on the storefront.

Hypothetical Scenarios: Picture a new visitor exploring a fashion website. As they navigate different categories, they might view various dresses and accessories. With MLV Recently Viewed Products, these items will be readily available for them to click back to, reducing friction in their journey and paving the way for a swift purchase. Similarly, a returning customer can find previously viewed products with ease, enabling quick reorders or additional purchases—a seamless experience that boosts Average Order Value (AOV).

How Does Boost AI Search & Filter Work?

On the other hand, Boost AI Search & Filter leverages advanced AI technology to enhance the search and filtering capabilities of your products for customers, ensuring they find what they want quickly.

Setup: The app integrates with Shopify to assure that customers receive relevant product recommendations based on their search queries. This function creates meaningful interactions by delivering personalized shopping experiences.

Features: Its robust toolkit includes intelligent filtering options and AI recommendations that dynamically adapt to customer behavior. Such customization ensures that shoppers can easily narrow down their options based on preferences, product specifications, or previous viewing habits.

Target Audience: This app works best for businesses of varying sizes. For startups, it offers essential smart search tools that are critical for establishing a foothold in the market. For small to medium-sized businesses, the app's ability to provide analytics and trends can drive inventory decisions. Larger enterprises can capitalize on the unlimited filters and merchandising campaigns for increased precision in targeted marketing.

However, despite its array of features, users might experience some complexity in navigating all options, potentially leading to overwhelming choices rather than a streamlined shopping experience.

How Much Does MLV Recently Viewed Products Cost?

Pricing, especially for upsell and cross-sell tools, is critical in optimizing profit margins. Cost-effective solutions can make or break the potential of your online store.

• Price: The subscription for MLV Recently Viewed Products stands at a modest $9.95 per month.

• Features: At this price point, the app provides full access to its functionalities, including the ability to customize displayed pages, set the widget's position, and showcase up to ten recently viewed products.

• Limitations: The app has a singular pricing tier, which may limit advanced features typically required by larger enterprises.

• Target Audience: This plan is most beneficial for startups and small to medium-sized businesses seeking straightforward upselling solutions without the complexity or high cost.

• Additional Costs: There are no hidden fees associated with the usage of MLV Recently Viewed Products, ensuring clear cost expectations.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does Boost AI Search & Filter Cost?

Understanding the pricing of Boost AI Search & Filter also reveals essential insights into its value proposition for upsell and cross-sell enhancements.

• Price: The free tier offers access to basic features but is limited to 25 products. The first paid option, the Basic plan, costs $29 per month.

• Features: The Basic plan allows for five custom filter trees and provides smart search capabilities. As the pricing increases with the Essential ($239) and Professional ($399) tiers, additional filtering options, merchandising campaigns, and in-depth analytics are introduced.

• Limitations: Those using the free tier may find the functional range insufficient for scaling, while higher tiers may be impractical for smaller businesses unless they demonstrate significant sales volume.

• Target Audience: The free plan serves startups, while the Basic tier can facilitate growth for small to medium-sized businesses. Large enterprises are more likely to benefit from the higher tiers that enable advanced features such as unlimited filters.

• Additional Costs: Users on the Basic plan may need to factor in costs associated with additional custom filter trees beyond what is provided.

Cost Analysis: MLV Recently Viewed Products vs. Boost AI Search & Filter

When comparing the pricing structures, MLV Recently Viewed Products emerges as a more cost-effective option, especially for smaller businesses. Both apps offer robust features, but the straightforward pricing of MLV make it more accessible.

Reviews indicate that while the Boost AI Search & Filter may have more extensive features, its higher price point becomes a concern for small businesses looking to maximize profit margins. Moreover, MLV Recently Viewed Products provides reliable functionality at a lower risk, making it a wise choice for businesses in their growth phases.

User Reviews & Customer Support Insights

Is MLV Recently Viewed Products Good?

MLV Recently Viewed Products enjoys an outstanding rating of 5 stars from 64 reviews. Users frequently highlight its simplicity and effectiveness in enhancing user experience by providing easy access to viewed products.

Is Boost AI Search & Filter Good?

With an average rating of 4.7 stars across 1913 reviews, it remains highly regarded. Users often praise its effective search capabilities and overall functionality but note the steep learning curve with advanced features. Concerns around navigating the app can create barriers for some users, which is essential to consider when evaluating the potential experience.

Customer Support Feedback: Responsive customer support is vital in ensuring users can derive the most out of these apps. Boost AI Search & Filter mentions letting users enjoy standard support as part of its subscription, which adds value, especially for businesses committing to upward of $29 monthly.

User Preference: MLV Recently Viewed Products or Boost AI Search & Filter?

Analyzing user feedback shows a clear preference for MLV Recently Viewed Products. Its perfect rating suggests that users find the app's straightforward functionality incredibly beneficial. In contrast, while Boost AI Search & Filter holds a solid rating, the complexities associated with navigating its extensive features may deter engagement.

In conclusion, MLV Recently Viewed Products' overwhelming praise is attributed to its simplicity and cohesive functionality, making it a preferable choice for many businesses compared to Boost AI Search & Filter.

Integration and Compatibility Comparison

MLV Recently Viewed Products Integrations

MLV Recently Viewed Products integrates smoothly with Shopify, allowing businesses to harness its capabilities with minimal friction.

Boost AI Search & Filter Integrations:

The app supports various key integrations including Checkout, Wishlist Plus, and more, enhancing the shop's functionalities. However, integrating such diverse options may add to complexity, which could be overwhelming for users less familiar with technological adaptations.

Conclusion

Both MLV Recently Viewed Products and Boost AI Search & Filter present solid solutions for enhancing upsell and cross-sell strategies. MLV Recently Viewed Products stands out due to its user-friendly design and comprehensive feature set, all at an attractive price point of $9.95 per month.

With an impressive rating of 5 stars and a track record since its launch in 2014, MLV Recently Viewed Products proves to be a powerful tool for boosting Average Order Value and customer engagement. While Boost AI Search & Filter has its strengths, MLV’s proven efficiency and affordability make it the superior choice for many businesses looking to optimize their selling potential.