Shopify Upsell and Cross-sell Apps: Lantern ‑ Product Quiz Builder vs Frequently Bought Together

Table of Contents

1. Introduction
2. How Does Lantern ‑ Product Quiz Builder Work?
3. How Does Frequently Bought Together Work?
4. How Much Does Lantern ‑ Product Quiz Builder Cost?
5. How Much Does Frequently Bought Together Cost?
6. Cost Analysis: Lantern ‑ Product Quiz Builder vs. Frequently Bought Together
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Recent studies suggest that upselling and cross-selling can increase your average order value (AOV) by as much as 30%. These strategies not only enhance customer experience but also significantly boost retailer revenue. The right upsell and cross-sell apps can help online businesses improve product discovery, encourage related purchases, and provide a customizable shopping experience tailored to their customers' needs.

Two notable contenders in this arena are Lantern ‑ Product Quiz Builder and Frequently Bought Together. Both applications aim to enhance product offerings and shopping experiences through unique features and seamless integrations. However, the focus on customization and engagement is where Lantern ‑ Product Quiz Builder excels. Let's explore the functionalities and capabilities of both apps.

How Does Lantern ‑ Product Quiz Builder Work?

Lantern ‑ Product Quiz Builder stands out for its interactive approach to product recommendations. This app allows merchants to craft engaging quizzes that guide customers through their shopping journey, helping them find products that best fit their preferences.

Key Features

1. AI-Powered Quizzes:

   • Lantern offers the capability to create quizzes almost instantaneously using AI. This feature is a game changer for businesses, as they can quickly implement engaging quizzes to draw in customers, regardless of the time or resources available.

2. Unlimited Customization Options:

   • With options for custom CSS and advanced logic jumps, businesses can tailor their quizzes to match their brand identity and customer needs. This flexibility is particularly useful for both small startups wanting to make a brand statement and larger enterprises looking to refine customer experiences.

3. Email Collection & Sync:

   • The ability to collect emails and sync with tools like Klaviyo and Mailchimp is invaluable for retaining customers. This feature is an asset for any business, ensuring they can continue engaging with prospects after they’ve had a shopping experience.

4. Dynamic Product Recommendations:

   • Quizzes adapt based on customer responses, providing personalized suggestions. This tailored approach enhances user engagement and reduces guesswork, improving the chances of conversion.

Relevance for Different Business Sizes

• Startups: The free plan allows startups to test the waters with up to 50 engagements, offering a risk-free way to gauge customer interest in their products.
• Small to Medium Businesses: The Pro plan ($19.99/month) opens up unlimited questions and email capabilities, making it an ideal option for growing businesses looking to enhance their marketing.
• Large Enterprises: The Advanced plan ($39.99/month) provides extensive customization, which is essential for larger firms that require detailed analytics and personalized marketing strategies.

Hypothetical Scenario

Imagine a small online fashion boutique implementing Lantern’s quizzes. By asking a few targeted questions, they can recommend outfits based on the user’s style preferences. This strategy not only increases product sales but also fosters customer loyalty as patrons appreciate the personalized shopping experience.

How Does Frequently Bought Together Work?

Frequently Bought Together capitalizes on the power of product bundling, enabling retailers to upsell by suggesting related products at the point of sale.

Key Features

1. AI-Driven Recommendations:

   • The app uses an advanced AI algorithm that provides personalized recommendations based on shoppers’ browsing and purchasing histories. This helps increase conversion rates by showcasing complementary products.

2. Flexible Bundle Discounts:

   • Retailers can create dynamic bundles with different types of discounts, encouraging customers to spend more by purchasing related or complementary items.

3. Out-of-the-box Design Compatibility:

   • The app comes with pre-existing styling options, making integration straightforward for various store themes. This feature allows even the least tech-savvy business owners to get started without needing extensive design knowledge.

4. Robust Performance Tracking:

   • Businesses can track conversion rates effectively, allowing them to analyze what works best for their target audience.

Relevance for Different Business Sizes

• Startups: The free plan provides an opportunity for startups to utilize product recommendations without financial commitment.
• Small to Medium Businesses: The $19.99/month unlimited plan offers expansive features suitable for businesses that handle growing traffic and orders.

Although the app primarily serves a broad audience, its full functionality shines best with larger enterprises, where data-driven decisions can really impact revenue.

How Much Does Lantern ‑ Product Quiz Builder Cost?

Cost considerations are essential for businesses aiming to maximize ROI through upsell and cross-sell initiatives. Lantern offers two pricing tiers:

Free Plan

• Cost: Free
• Features: Up to 50 engagements, 3 single-choice questions, email collection, analytics, and basic translations.
• Target Audience: Ideal for startups or small businesses testing the market with limited engagement.
• Limitations: Limited engagement and question choice may restrict effectiveness for more extensive product lines.

Pro Plan

• Cost: $19.99/month
• Features: Everything from the Free plan plus unlimited questions, email sending, custom CSS, and advanced logic jumps.
• Target Audience: Best suited for small to medium businesses looking for more robust engagement without enormous costs.

Advanced Plan

• Cost: $39.99/month
• Features: All the attributes of the Pro plan with further customizable options for brands needing extensive personalization.
• Target Audience: Targeted towards larger enterprises that require significant analytical depth and tailored user experiences.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Frequently Bought Together Cost?

The pricing structure for Frequently Bought Together is quite straightforward, promoting cost strategies relevant to various business types.

Free Developer Plan

• Cost: Free
• Features: Always free for development stores, allowing installations and configurations before going live.
• Target Audience: Startups testing before launching.

Unlimited Plan

• Cost: $19.99/month
• Features: Includes unlimited product recommendations, orders, and traffic, plus expert support.
• Target Audience: Great for small to medium businesses requiring extensive product offerings and robust customer support.

Most small businesses will find the Unlimited Plan's features appealing; however, once businesses grow into larger enterprises, their needs may evolve beyond what the app offers.

Cost Analysis: Lantern ‑ Product Quiz Builder vs. Frequently Bought Together

When comparing the pricing of both apps, Lantern ‑ Product Quiz Builder offers a particularly compelling value proposition, especially for businesses in startup and growth phases.

• Lantern’s Free and Pro Plans: Appropriate for businesses at different stages, providing necessary features without an upfront cost barrier.
• Frequently Bought Together's Pricing: While it offers a free plan, its main offerings are limited until businesses opt for the $19.99/month subscription, providing fewer customization options than Lantern.

Given these insights, Lantern ‑ Product Quiz Builder presents a better cost efficiency overall, especially for smaller operations seeking to maximize their budget while still gaining rich features for upselling opportunities.

User Reviews & Customer Support Insights

Is Lantern ‑ Product Quiz Builder good?

With a stellar 5-star rating from 64 reviews, Lantern has swiftly captured user admiration. Customers appreciate its ease of use, effective engagement features, and the ability to craft quizzes tailored to their audience. The seamless integration with various email marketing platforms also enhances its value.

Is Frequently Bought Together good?

Frequently Bought Together boasts a 4.9-star rating from over 2,400 reviews. Users generally commend its intuitive design and solid upselling tools. However, the potential for criticisms could stem from limitations around customization options for more complex business needs.

User Preference: Lantern ‑ Product Quiz Builder or Frequently Bought Together?

When it comes to user preferences, Lantern ‑ Product Quiz Builder seems to have an edge due to its 5-star rating. The key reasons may lie in its comprehensive features and its prioritization of customer engagement through personalized quizzes.

Integration and Compatibility Comparison

Lantern ‑ Product Quiz Builder Integrations

Lantern integrates smoothly with popular tools like Klaviyo, Mailchimp, and Zapier, facilitating improved email campaigns and capturing customer data efficiently.

Frequently Bought Together Integrations

Frequently Bought Together also integrates effectively with various review platforms such as Yotpo and Judge.me, enhancing the app's functionality in upselling.

Conclusion

Both Lantern ‑ Product Quiz Builder and Frequently Bought Together provide robust solutions for upselling and cross-selling. Nevertheless, Lantern shines brighter with its user-friendly interface, versatile feature set, and superior pricing structure tailored for various business needs. Its impressive 5-star rating speaks volumes about its effectiveness, making it a favorable choice for businesses aiming to enhance customer engagement and conversion rates. While Frequently Bought Together has its strengths, Lantern ‑ Product Quiz Builder is a more comprehensive solution for a significant portion of the market.