Shopify Upsell and Cross-sell Apps: EasyDisplay: Product Showcase vs Frequently Bought Together

Table of Contents

1. Introduction
2. How Does EasyDisplay: Product Showcase Work?
3. How Does Frequently Bought Together Work?
4. How Much Does EasyDisplay: Product Showcase Cost?
5. How Much Does Frequently Bought Together Cost?
6. Cost Analysis: EasyDisplay: Product Showcase vs. Frequently Bought Together
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In an increasingly competitive e-commerce landscape, upselling and cross-selling are vital strategies for businesses seeking to enhance customer experience and increase revenue. Studies show that effective upselling can lead to a revenue boost of up to 30%. This is where upsell and cross-sell applications, such as EasyDisplay: Product Showcase and Frequently Bought Together, come into play. These tools not only provide merchants with the ability to showcase related products but also enhance the overall shopping experience, making it seamless and compelling for customers.

Both EasyDisplay: Product Showcase and Frequently Bought Together are designed to integrate efficiently with popular platforms like Shopify. They allow businesses to present various options for upselling and cross-selling, ultimately aiming to drive sales and improve customer engagement.

How Does EasyDisplay: Product Showcase Work?

EasyDisplay: Product Showcase is a robust solution tailored to boost sales through extensive upsell and cross-sell features. Below are key aspects of how this application functions:

Features and Functionality

1. Live Visual Editing: This feature allows merchants to see the changes in real-time while designing their product showcases. It simplifies adjustments, making it user-friendly for anyone, from start-ups to large enterprises.

2. Multiple Showcase Options: The app enables users to display related products in sliders and carousels. This versatility helps businesses present their best-selling and discounted products efficiently, enticing customers to make additional purchases.

3. Customization with Templates: Users can choose from various templates to ensure their product displays align with their online store's aesthetic. With options for single images, multiple images swipe, and hover effects to showcase products, this feature maximizes engagement.

4. Urgency and Relevance Tools: EasyDisplay provides countdown timers and sale badges, creating a sense of urgency that encourages quicker purchasing decisions. Using the recently viewed feature, it shows customers items they previously browsed, thereby enhancing the chance of an upsell.

5. Video Display Options: Merchants can display product videos, further illustrating product use or benefits, which can significantly improve customer understanding and purchasing confidence.

Audience Suitability

• Startups: The free plan is ideal for businesses just starting, offering foundational tools without a hefty financial commitment.
• Small to Medium Businesses: The Basic and Pro plans cater to growing businesses with more extensive needs in product showcasing, offering additional templates and display options.
• Large Enterprises: With features such as priority support in the Pro Plan, larger businesses can manage their product displays more efficiently and effectively catering to high traffic.

Hypothetical Scenario

Imagine an online fashion retailer using EasyDisplay. With the multitude of showcase options, they can highlight related accessories alongside clothing items. Using the countdown feature for a sale on these accessories can create urgency, encouraging customers not only to purchase the clothing but to add matching accessories as well. Such functionality enhances both user experience and sales opportunities.

How Does Frequently Bought Together Work?

Frequently Bought Together operates similarly but focuses primarily on bundling products based on customer behavior patterns. Here’s a look at how this app functions:

Features and Functionality

1. AI-Driven Recommendations: The app utilizes artificial intelligence to suggest relevant products that customers frequently buy together. This feature increases the likelihood of upselling and cross-selling.

2. Customization of Bundles: Merchants can fine-tune the recommendations, creating product bundles tailored to specific customer needs, which adds a personal touch to the shopping experience.

3. Discount Options: The ability to implement bundle discounts serves as an incentive for customers to purchase related products, effectively driving up the average order value.

Audience Suitability

• Startups: The free tier is accommodating for development stores, enabling new businesses to implement upselling features without immediate costs.
• Small to Medium Businesses: The Unlimited plan provides ample features and potential for growth as businesses scale.
• Large Enterprises: Larger retailers benefit from the app’s ability to handle high volumes of data and products, which is vital for extensive product catalogs.

How Much Does EasyDisplay: Product Showcase Cost?

Identifying cost-effective solutions for upselling and cross-selling can be pivotal. EasyDisplay: Product Showcase offers the following pricing tiers:

1. Free Plan

   • Price: Free
   • Features: Offers basic showcases, limited templates, and essential functionalities like lazy loading and SEO tagging.
   • Limitations: Limited to two product showcases on the homepage.
   • Target Audience: Best suited for startups testing the waters of upselling.
   • Additional Costs: None.

2. Basic Plan ($6.99/month)

   • Price: $6.99
   • Features: Includes everything from the free plan plus nine showcases on all pages and six templates.
   • Limitations: Not suitable for businesses needing extensive customization.
   • Target Audience: Growing businesses looking for more exposure.
   • Additional Costs: None.

3. Pro Plan ($13.99/month)

   • Price: $13.99
   • Features: All basic features with advanced options like twenty showcases and priority support.
   • Limitations: Pricing may be steep for very small businesses.
   • Target Audience: Larger enterprises that require dedicated support and a robust customization framework.
   • Additional Costs: None.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Frequently Bought Together Cost?

The cost structure of Frequently Bought Together is as follows:

1. Free Plan

   • Price: Always free for development stores.
   • Features: Basic setup to test the app before going live.
   • Limitations: Limited to development store scenarios, not meant for full-service use.
   • Target Audience: Ideal for startups or developers.
   • Additional Costs: None.

2. Unlimited Plan ($19.99/month)

   • Price: $19.99
   • Features: Flat monthly fee for unlimited products and orders.
   • Limitations: None explicitly stated, but support and flexibility may be concerns for large operations.
   • Target Audience: Small to medium-sized businesses looking to scale.
   • Additional Costs: None.

Cost Analysis: EasyDisplay: Product Showcase vs. Frequently Bought Together

When comparing the pricing of EasyDisplay and Frequently Bought Together, it’s evident that EasyDisplay provides more flexibility at multiple price points. While the Unlimited Plan of Frequently Bought Together is priced at $19.99 per month, the features offered in EasyDisplay’s Basic Plan are available for a significantly lower price. This cost efficiency, coupled with the comprehensive range of functionalities, suggests that EasyDisplay may offer better value for different scales of operations in upselling and cross-selling.

User Reviews & Customer Support Insights

Is EasyDisplay: Product Showcase Good?

EasyDisplay has received positive feedback, boasting a perfect 5-star rating from its 64 reviews. Users appreciate its intuitive interface, functionality, and ease of integration. The recent launch suggests that ongoing updates and support may further enhance user experience as the developer refines the application to meet merchant needs.

Is Frequently Bought Together Good?

With 2423 reviews and an impressive average rating of 4.9 stars, Frequently Bought Together has garnered attention for its effective product bundling and well-implemented AI features. However, while it excels in functionality, some users express wishes for improved customization capabilities.

User Preference: EasyDisplay: Product Showcase or Frequently Bought Together?

Based on the average ratings and user satisfaction, EasyDisplay seems to be more favored than Frequently Bought Together, especially given its higher score. Users may favor EasyDisplay for its extensive customization options and visual editing features, which support merchant creativity. These attributes potentially make EasyDisplay a more appealing choice for businesses seeking robust upsell and cross-sell tools.

Integration and Compatibility Comparison

Frequently Bought Together Integrations

Frequently Bought Together integrates seamlessly with various platforms, offering broader compatibility across different systems. It connects with popular review services like Yotpo and Judge.me, enhancing its ability to leverage customer feedback.

EasyDisplay: Product Showcase Integrations

EasyDisplay also has multiple integration capabilities, accommodating various review and analytics platforms, thereby extending its usability. This compatibility aids in data tracking and offers merchants valuable insights into customer behavior.

Conclusion

Both EasyDisplay: Product Showcase and Frequently Bought Together offer strong solutions for upselling and cross-selling. However, EasyDisplay stands out due to its user-friendly design, extensive customization options, and more cost-effective pricing plans. Its impressive 5-star rating reflects consistent user satisfaction. While Frequently Bought Together has its merits, particularly in AI-driven recommendations, EasyDisplay’s versatility and affordability position it as the superior choice for many businesses pursuing effective upsell and cross-sell strategies.