Shopify Upsell and Cross-sell Apps: Cart Convert Upsell Cross-sell vs Frequently Bought Together

Table of Contents

1. Introduction
2. How Does Cart Convert Upsell Cross-sell Work?
3. How Does Frequently Bought Together Work?
4. How Much Does Cart Convert Upsell Cross-sell Cost?
5. How much does Frequently Bought Together cost?
6. Cost Analysis: Cart Convert Upsell Cross-sell vs. Frequently Bought Together
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Upselling and cross-selling strategies can significantly enhance a business’s revenue. In fact, research indicates that these strategies can increase conversion rates by up to 30%. Integrating effective upsell and cross-sell apps not only helps merchants maximize their order value but also creates a more personalized shopping experience for customers. In this blog, we will explore two prominent apps in the Shopify ecosystem: Cart Convert Upsell Cross-sell and Frequently Bought Together. Both provide unique capabilities in implementing upsell and cross-sell strategies; however, they differ in features, pricing, and user experience.

How Does Cart Convert Upsell Cross-sell Work?

Cart Convert Upsell Cross-sell offers merchants a powerful tool for boosting sales through tailored product recommendations. The app allows users to create customized offers that can appear on product pages or the cart page, encouraging shoppers to purchase additional items they may not have considered.

Setup: Merchants can easily set up the app to recommend products based on previous purchases or related items. This process streamlines the configuration and allows for a smooth integration into existing store layouts.

Main Features:

1. Unlimited Product Recommendations: This feature enables businesses to display an infinite number of recommendations, ensuring that potential cross-selling opportunities are fully exploited.
2. Spend Threshold Offers: For businesses that offer free shipping based on minimum spend, this feature is critical. It suggests additional products to help customers meet the shipping requirement.
3. Custom Offers: The ability to create complex offers targeted to various customer groups, such as returning customers or those belonging to specific segments, allows businesses to tailor marketing efforts.
4. Display Flexibility: The app can show offers as pop-ups or directly on pages, giving merchants options for optimal visibility and engagement.

Utility for Different Business Sizes:

• Startups: Startups can greatly benefit from the free Basic plan, allowing them to maximize their sales potential without initial costs.
• Small to Medium Businesses: The Premium plan at $19 per month becomes beneficial for growing companies seeking advanced customization and customer-specific offerings.
• Large Enterprises: Larger businesses can leverage the app’s detailed custom offer functionalities to run targeted marketing campaigns, increasing their average order value.

By consistently displaying relevant product suggestions, Cart Convert helps merchants create a personalized shopping journey, leading to higher engagement and more sales. For instance, if a customer is purchasing a wool jumper, the app can recommend a matching scarf, enhancing the overall shopping experience.

How Does Frequently Bought Together Work?

Frequently Bought Together takes an AI-driven approach to enhance upselling opportunities. This app offers automatically generated product bundles that arise based on previous customer purchases, facilitating quick and easy additional sales.

Main Features:

1. AI-Driven Recommendations: Using advanced algorithms, the app learns over time to provide tailored recommendations that align with customer preferences, increasing the likelihood of additional purchases.
2. Customizable Product Bundles: Merchants have the option to configure their bundles, allowing them to mix and match products to create offering that feels tailored to their customers.
3. Discount Options: The feature to add different types of bundle discounts incentivizes customers to purchase more, effectively increasing conversion rates.
4. Intuitive Integration with Themes: Users can easily implement the app into their existing themes, ensuring a cohesive shopping experience.

Utility for Different Business Sizes:

• Startups: The free option is beneficial for new merchants testing the waters of upselling.
• Small to Medium Businesses: The $19.99 Unlimited plan caters well to growing businesses that experience increasing traffic and sales.
• Large Enterprises: For larger brands, the app’s unlimited capacity to handle traffic and orders is a pivotal advantage, ensuring scalability without disruption.

As an example, a customer purchasing a laptop might receive recommendations for a case, memory card, or peripherals, streamlining their shopping journey and increasing the total sale amount.

How Much Does Cart Convert Upsell Cross-sell Cost?

Understanding pricing structures is crucial for choosing the right upsell and cross-sell solution. Cart Convert Upsell Cross-sell offers two pricing tiers, each designed to accommodate different business needs and growth levels.

1. Basic Plan (Free):

   • Features: Unlimited product recommendations, spend threshold offers, and display options.
   • Limitations: Lacks advanced features like upsell and cross-sell offers.
   • Target Audience: Best for startups looking to enhance their offerings without financial commitment.

2. Premium Plan ($19/month):

   • Features: All Basic features, plus upsell and cross-sell offers, customer group offers, returning customer offers, and the ability to create complex custom offers.
   • Limitations: Monthly fee may deter some budget-conscious merchants.
   • Target Audience: Ideal for small to medium businesses aiming for maximizing revenue through upselling strategies.

Additional costs may apply based on specific requests or unique configurations; however, these are typically transparent.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How much does Frequently Bought Together cost?

Cost-effectiveness is crucial in the landscape of upselling and cross-selling. Frequently Bought Together has two pricing tiers, providing flexibility for merchants of various sizes.

1. Developer Plan (Free):

   • Features: Free for development stores, with trial options for paying merchants.
   • Limitations: Restricted to development stores, which may not benefit live businesses.
   • Target Audience: Best for developers or small merchants testing the app.

2. Unlimited Plan ($19.99/month):

   • Features: No hidden fees, unlimited products, traffic, and orders.
   • Limitations: There are no major limitations, although the monthly cost is a factor.
   • Target Audience: Suited for small to large businesses looking for robust upselling capabilities.

Each plan provides a clear path for merchants to take advantage of upselling insights without the burden of unexpected costs.

Cost Analysis: Cart Convert Upsell Cross-sell vs. Frequently Bought Together

When comparing the pricing strategies of Cart Convert Upsell Cross-sell and Frequently Bought Together, it becomes evident that both apps aim to provide excellent value at their respective price points.

Cart Convert offers a free Basic plan, making it accessible to startups seeking to enhance their revenue without significant upfront costs. Its Premium plan at $19/month includes a wealth of features tailored towards increasing average order value through upselling strategies.

On the other hand, Frequently Bought Together starts free for developers but requires a monthly investment of $19.99 for an unlimited plan. While the Unlimited plan offers comprehensive features, the additional monthly charge may not have the same appeal as Cart Convert's options.

In summary, both apps possess unique pricing models. However, Cart Convert's flexibility presents a more enticing price-to-feature ratio, particularly for new or growing businesses.

User Reviews & Customer Support Insights

Is Cart Convert Upsell Cross-sell good?

Cart Convert has garnered attention with its perfect rating of 5 stars from 64 reviews. Users appreciate its ability to help them create tailored product offers that significantly impact their overall sales performance. The intuitive interface and seamless integration into Shopify contribute to high levels of satisfaction among merchants.

Is Frequently Bought Together good?

Frequently Bought Together boasts an impressive average rating of 4.9 stars from 2,423 reviews. Users often highlight the app's ease of use and effective product bundling features. However, some criticism may stem from its somewhat limited customization options compared to its counterparts.

Customer Support Feedback: The review landscape reflects the essentiality of responsive customer support. While Frequent Bought Together offers swift and knowledgeable support, the overall customer satisfaction is bolstered by Cart Convert's direct approach, ensuring users feel prioritized and well-informed.

User Preference: Cart Convert Upsell Cross-sell or Frequently Bought Together?

Given the average ratings, Cart Convert Upsell Cross-sell emerges as a more favored solution among users. Its perfect 5-star rating indicates a high level of satisfaction compared to the strong, yet lower, 4.9-star score of Frequently Bought Together. These differences could be attributed to Cart Convert's tailored features, user-friendly design, and the comprehensive approach it offers in upselling and cross-selling strategies.

Integration and Compatibility Comparison

Cart Convert Upsell Cross-sell Integrations

Cart Convert seamlessly integrates into the Shopify environment, providing users the ability to implement upselling techniques without complex configurations. Its compatibility with various themes ensures that merchants can easily incorporate the app without disrupting their existing store design.

Frequently Bought Together Integrations:

Frequently Bought Together also integrates well within the Shopify ecosystem, linking with various review platforms and enhancing the overall customer experience. Integrations with third-party reviews like Yotpo and Loox extend its capabilities, although the app could benefit from a wider variety of direct integrations similar to Cart Convert.

Conclusion

Both Cart Convert Upsell Cross-sell and Frequently Bought Together offer robust solutions in their own right. However, Cart Convert stands out with its user-friendly design, extensive feature set, and a flexible pricing model that caters well to different business sizes. With its impressive 5-star rating and a focus on driving revenue through higher average order values, Cart Convert proves to be a more effective and cost-efficient choice for many businesses looking to enhance their upselling strategies. While Frequently Bought Together is undoubtedly a strong contender with its advanced features, Cart Convert’s proven effectiveness and affordability position it as a superior solution in the competitive landscape of Shopify upsell and cross-sell apps.